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1.: 7 Ways To Write Your Book To Outsell Its Competition From: Earma Brown

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1.: 7 Ways To Write Your Book To Outsell Its Competition

Posted by: "Earma Brown" submissions@isnare.net isnare_distribution

Fri Feb 8, 2008 12:00 am (PST)

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Please consider this free-reprint article written by:
Earma Brown

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Article Title: 7 Ways To Write Your Book To Outsell Its
Competition
Author: Earma Brown
Word Count: 644
Article URL: http://www.isnare.com/?aid=222514&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=222514

Easy Publish Tool: http://www.isnare.com/html.php?aid=222514

================== ARTICLE START ==================
Did you define an intense problem and solve it within your
book? Congratulations! You now have the ingredients to make your
book a top seller in your field or expertise. With the right
mix, your book is destined to sell way more than its
competition. But, wait; don't rest in your success just yet. You
still have work to do to become a successful author with a book
selling way more than its competition.

After you have defined a problem and solution, researched your
competition, you now have to develop a different approach. With
all the books in the world on your topic, it's not enough to
know the solution; you have to present the solution in a
different way than existing books do.

You need to develop a way of making your book special. You need
a different viewpoint, a niche, and a unique spin on sometimes
the same information. Look at the problem again and the solution
your book solves with the goal of developing a way to describe
and present your knowledge in a different manner than existing
books.

Here are seven ways you can do this:

1. Affinity. Perhaps you have a relationship with a well known
organization that has benefited from your ideas. You can
repurpose your expertise by leveraging off your association: The
United Teachers Financial Program or the Stanford University
Weight Loss Program.

2. Benefits. Organize your existing information around benefits
of achieving the goal: Free Again, Healthy Again!

3. Broad market. Consider appealing to a broad market: Lose 14
Pounds in 14 Days: A Guide for Baby Boomer Men & Women.

4. Experience. Target your niche market with their previous
experience with a topic, i.e. The Last Diet Book You'll Ever
Need!

5. Focal point. Attack a huge problem by emphasizing a
particular tool or technique that you have experience with. For
example, show how cancer survivors can regain their health and
vitality faster through herbs, minerals and raw plant foods.

6. Market section. You can develop a niche by focusing on an
age group, profession, or sex, i.e. Lose 14 Pounds in 2 Weeks: A
Guide for the new 40, Lose Weight Safely Before, During and
After Multiple Birth Pregnancy.

7. Program. I love easy steps; don't you find yourself looking
for the easy way out? Support your solution on the way you solve
a large problem by breaking it into steps or ways, i.e. eBook
It: 10 Ways to Profit from Your Passion Program for ebook
writing.

You might notice in each one of the above examples of the same
market, the contents of the book would most likely be the same!
The books would contain the same basic thoughts, suggestions,
guidelines, etc. For example, all the books about diets would
probably stress the significance of eating right, choosing the
right foods in right portions and daily exercise. Yet, each book
presents a different viewpoint targeting a different market.

So, don't be afraid to approach the same subject as existing
books. Focus in on your unique ideas and viewpoint. Remember,
according to the writer of Ecclesiastes, "There's nothing new
under the sun." Bernice Fitz–Gibbon said, "Creativity often
consists of merely turning up what is already there. Did you
know that right and left shoes were only thought up only little
more than a century ago."

Are you ready to write a book to sell way more than its
competition? Did you find a way to present your book of
solutions in a different way? Great! Now that you know how to
make your book unique, go ahead take the plunge. Don't hesitate
any longer. Start today. Your audience is waiting for YOUR
solution-oriented ideas and viewpoint. Make it different. Make
it count. Make it yours.

About The Author: Earma Brown, 13 year author mentors other
writers and business professionals through her bi-monthly ezine
"iScribe." Send any email to iscribe@writetowin.org for free
mini-course or visit http://www.writetowin.org for other writing
resources.

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For more free-reprint articles by Earma Brown please visit:
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