Messages In This Digest (19 Messages)
- 1a.
- Eminem Needs Flower Therapy From: Wesley Berry. AAF
- 2a.
- The Volkswagen Rabbit Springs Back Into Action After 22 Years From: Adam Rooney
- 3.
- What's So Attractive About Affiliate Internet Marketing? From: Clinton Douglas IV
- 4.
- Open Letter to the Clinton Campaign! Who orchestrated 9/11? From: Rakesh Saxena
- 5.
- Protecting Your Aging Relative's Financial Security From: Denise M. Brown
- 6.
- Internet Marketing Lessons From A Side-trip In Las Vegas From: Willie Crawford
- 7.
- 2008 Application Development Trends: "Building for Change" From: Anne Sych
- 8a.
- An Organized Shopping List Makes All the Difference From: plantldy98@aol.com
- 9a.
- Save Money and Make an Easy Salad Bar at Home From: plantldy98@aol.com
- 10a.
- Emma Watson Is A Real Sweet Pea From: Wesley Berry. AAF
- 11.
- Choosing A Copywriter From: TheDabblingMum.com
- 12.
- Toll Free Business Numbers For Small and Home Businesses From: TheDabblingMum.com
- 13.
- Create A Party Theme From: TheDabblingMum.com
- 14.
- How To Get Started Scrapbooking From: TheDabblingMum.com
- 15.
- School Bullies: Is Your Child At Risk From: TheDabblingMum.com
- 16.
- Review: Barbara Stanwyck Collection From: TheDabblingMum.com
- 17a.
- 'Think and Grow Rich' by Napoleon Hill (from Inspirational Books - From: Craig Lock
- 18.
- 6 Proven Secrets To Writing A Trash-Proof Press Release From: Bill Stoller/Publicity Insider
- 19.
- 'Think and Grow Rich' by Napoleon Hill (from Inspirational Books - P From: Craig Lock
Messages
- 1a.
-
Eminem Needs Flower Therapy
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Article Title:
==============
Eminem Needs Flower Therapy
Article Description:
====================
Flowers, green plants, and flowering plants are an excellent way
to brighten anyone's day, both men and women. Not only are they
beautiful and bring an instant smile to the face of anyone who
receives them, they're also personal and expressive gifts.
Additional Article Information:
===================== ========= =
369 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-02-06 10:00:00
Written By: Wesley Berry, AAF
Copyright: 2006-2008
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Eminem Needs Flower Therapy
Copyright (c) 2006-2008 Wesley Berry, AAF
Wesley Berry Flowers
http://www.800wesleys.com
Poor rapper Eminem, he's in the midst of his second divorce from
the same woman-a situation that surely has him feeling more than
a little blue. But, how do you help a rapper with a tough image
through a difficult time and let him know you're thinking of
him? Well, it's easier than you may think and your florist holds
the key. That's right-flowers.
Flowers, green plants, and flowering plants are an excellent way
to brighten anyone's day, both men and women. Not only are they
beautiful and bring an instant smile to the face of anyone who
receives them, they're also personal and expressive gifts. They
say, "I was thinking about you today, and I really care about
how you feel."
Ordering flowers is really easy and they allow you to say that
you care even if you sometimes struggle with the right words to
say during emotionally challenging times. The card you include
need only say "thinking of your" or even just your name. But,
if you feel like there's something more you want to say, your
florist will be happy to include your personal note.
Regardless of whether or not you choose to include any personal
words, flowers are sure to bring some happiness to the person who
receives them. In fact, a recent study conducted by Rutgers
University, the State University of New Jersey, provided
scientific proof that flowers:
* Immediately affect happiness.
* Have a long-lasting positive affect.
* Help people connect with one another.
And, if you're in some doubt about whether or not men truly
appreciate receiving flowers, in a survey conducted by the
Society of American Florists, 60% of men indicated they enjoy
receiving flowers. If you're looking for a more "manly" gift,
you might send a green plant or a flowering plant rather than a
flower arrangement or bouquet.
With a looming divorce, Eminem is sure to need a bit of
reassurance from his loved ones. Although they may not have his
gift for words, Eminem's family and friends can let him know
their thoughts are with him just by picking up the phone, logging
on to the Internet, or stopping by the local flower shop to order
a personal gift of flowers.
--------------------- --------- --------- --------- --------- -
Wesley Berry is member of the American Academy of
Floriculture (AAF) and President of Wesley Berry Flowers,
a successful multi-million dollar floral business that
was established in 1946. He is also the Headmaster of the
Professional Florists' Institute, a floral design school
located in Michigan. Visit Wesley Berry Flowers on the web
at http://www.800wesleys.com .
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- 2a.
-
The Volkswagen Rabbit Springs Back Into Action After 22 Years
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--------------------- --------- --------- --------- --------- -
Article Title:
==============
The Volkswagen Rabbit Springs Back Into Action After 22 Years
Article Description:
====================
"Volkswagen customers want a relationship with their cars. Names
like The Thing, Beetle, Fox, and Rabbit support this," states
Kerri Martin, Volkswagen's Director of Brand Innovation, in a
press release distributed in April, 2006. The company took
enthusiasts at a New York auto show by surprise when it announced
the re-branding and re-labeling of its fifth generation Golf
model, just in time for Spring.
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The Volkswagen Rabbit Springs Back Into Action After 22 Years
Copyright (c) 2006-2008 Vasrue.com, All Rights Reserved
Written by: Adam Rooney
http://www.Vasrue.com
"Volkswagen customers want a relationship with their cars. Names
like The Thing, Beetle, Fox, and Rabbit support this," states
Kerri Martin, Volkswagen's Director of Brand Innovation, in a
press release distributed in April, 2006. The company took
enthusiasts at a New York auto show by surprise when it announced
the re-branding and re-labeling of its fifth generation Golf
model, just in time for Spring.
This move was a definite response to a long-time slump in U.S.
Volkswagen sales, with 2005 marking a 12.5 percent drop while
other auto imports gained tremendous ground. It's Rabbit sales
have consistently reached targets, hitting 1.3 million between
1974 and 1985, when the company changed its nameplate to Golf.
Previous reintroductions have treated the company well, with
their 1998 Beetle rebirth pushing model sales above 80,000 in
just two years. Though sales returned to stable levels since, the
company announced its convertible version in 2002, forging yet
another sales spike.
Volkswagen began manufacturing the Rabbit with the new Golf II
nameplate in 1985, followed by two successors, Golf III and Golf
IV. Today's fifth generation Rabbit is available in the U.S. and
Canadian markets only.
The Rabbit sells in two- or four-door versions, with the two-door
starting at $14,990. Standard features include active front head
restraints, ABS braking system, traction control, front-side
airbags, air conditioning, anti-theft alarm and remote locking.
The car also comes with 24-hour roadside assistance for four
years and new vehicle warranties with unlimited mileage.
The 2006 Rabbit also offers reduced interior noise, improved body
strength, driving dynamics and crash protection. A powerful new
engine generates 150 horsepower with a larger displacement of 2.5
liters and five cylinders. This model is equipped with a standard
electro-mechanical steering system.
Cosmetically, new laser-welding production processes ensure
exceptional fit and finish. The body offers increased legroom,
added interior space and a larger rear-hatch opening.
Martin does not view the Rabbit return as an attempt to recreate
the original Rabbit, but instead offer enhanced performance,
clever design, efficiency, agility and nimbleness, as the name
implies.
--------------------- --------- --------- --------- --------- -
Copyright (c) 2006-2008 Vasrue.com. All Rights Reserved.
Adam Rooney writes about Cars, Trucks and Automobiles.
For more great articles on this subject, come back to
http://articles.Vasrue.com. Articles are published weekly
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of other great topics.
In an effort to support other webmasters, http://www.Vasrue.com
is offering each article through RSS feed free of charge.
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- 3.
-
What's So Attractive About Affiliate Internet Marketing?
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Article Title:
==============
What's So Attractive About Affiliate Internet Marketing?
Article Description:
====================
Affiliate Internet marketing is a great way to earn money at
home. With a wide variety of products and services that you can
select from, it's easy to find a product or service that is
useful, beneficial and in demand; but before you get started,
let's take a quick look at affiliate internet marketing.
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What's So Attractive About Affiliate Internet Marketing?
Copyright (c) 2008 Vasrue.com, All Rights Reserved
Written by: Clinton Douglas IV
Vasrue
http://www.Vasrue.com
Affiliate Internet marketing is a great way to earn money at
home. With a wide variety of products and services that you can
select from, it's easy to find a product or service that is
useful, beneficial and in demand; but before you get started,
let's take a quick look at what affiliate internet marketing
is.
Affiliate Internet marketing is a simply a way of making money
selling products on the Internet when you do not have a product
of your own to sell. Rather than creating a product of your own,
with services like Click Booth you are able to choose a product
or service that already exists to market on your own. As an
affiliate, you serve as a referrer; with Internet marketing, you
drive traffic to the product or service online.
In other words, affiliate Internet marketing isn't about
products. It isn't about selling. To a very large extent, if you
hope to have a successful home based business with affiliate
internet marketing, you also need to understand that it isn't
simply about advertising.
That's going to confuse some people. After all, isn't
advertising part of marketing - a term that is obviously relevant
in that it's in the name affiliate Internet marketing?
Yes, advertising is a form of marketing; however, there's a lot
more to it. The reason some succeed at affiliate internet
marketing while others fail is simply that they understand the
goals of marketing. They know that, in order to reach out to a
lead (or prospective customer) they need to:
1. Have a product that is worthwhile to that lead;
2. Work with a product that fulfills a need - whether it's a
physical need, an emotional need or a psychological need;
3. Approach their prospects in a way that addresses and appeals
to their needs; and,
4. Meet their prospects where they are.
This is why is possible to make money with affiliate Internet
marketing even if you do not have a website. Pay per click
advertising campaigns can help to get your affiliate link in
front of those who are already searching for the product or
service that you're promoting - even if you don't have your own
website. Article marketing - submitting articles about the
product or service to internet article directories - can serve to
provide more information for those who are looking for it, even
if you don't have a website of your own. Participating in forums
where your prospects already go to find products or services that
are related to one of their hobbies or that will help them to
achieve one goal or another is also an option for marketing an
affiliate product when you do not have a website.
That's why many people look at affiliate internet marketing as a
way of making easy money: with so many products and services
available and with the ability to promote an affiliate product or
service online even if you don't have a website of your own, all
you need is a commitment to making it work.
--------------------- --------- --------- --------- --------- -
Clinton Douglas IV, (http://www.clintondouglasiv. ) writescom
E-Business articles for people who want to achieve more online
success. Learn Today, "How to Start an Online Business in less
than 30 Days starting from Scratch"! Free Special Report -
Limited Time! Plus, weekly newsletter from Online Empire Secrets
($400 Value). Go to Small Business Ideas To get Your FREE REPORT!
http://online-empire.vasrue. com/How-To- Start-Your- Online-Business_ F.html
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- 4.
-
Open Letter to the Clinton Campaign! Who orchestrated 9/11?
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Article Title:
==============
Open Letter to the Clinton Campaign! Who orchestrated 9/11?
Article Description:
====================
Osama Bin Laden is dead. Or at least that is what Benazir
Bhutto stated in an interview with Al Jazeera TV on November 2,
2007. She also named the culprit: Omar Saeed Sheikh, the person
convicted of kidnapping and killing Wall Street Journal
correspondent Daniel Pearl.
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Distribution Date and Time: 2008-02-06 10:36:00
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Copyright: 2008
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Open Letter to the Clinton Campaign! Who orchestrated 9/11?
Copyright (c) 2008 Rakesh Saxena
Cross Border Reports
Osama Bin Laden is dead.
Or at least that is what Benazir Bhutto stated in an interview
with Al Jazeera TV on November 2, 2007. She also named the
culprit: Omar Saeed Sheikh, the person convicted of kidnapping
and killing Wall Street Journal correspondent Daniel Pearl.
Quite obviously, none of the US presidential hopefuls believe Ms.
Bhutto. Rudy Giuliani, Mr. 9/11, is busy playing the Osama fear
factor in Florida. John McCain is selling his commitment to fight
the generational war against an Osama-led Al Qaeda. Barrack Obama
plans to get US troops out of Iraq and focus his attention on the
high mountains of the Hindu Kush.
And Hillary Clinton? Well, the Senator from New York is still
figuring out how to deal with Pakistan's President Pervez
Musharraf in containing the threat from a variety of radicals.
She is noticeably silent on the Osama issue. And for very good
reason indeed. Her husband, Bill, might not know whether Osama
Bin Laden is actually dead or alive today. But he most certainly
can answer one question: who, by any well-reasoned estimate,
orchestrated 9/11?
For nearly six long years, senior Indian spies have held the view
that 9/11 was the work of Pakistan's Inter-Services Intelligence
(ISI), not Al Qaeda. "If you check who controlled the terrorists
training camps since the end of the anti-Soviet war in 1989, and
if you check the proven timelines since then, the answer to the
9/11 question falls into the necessary relevant context," said a
retired director of the Research and Intelligence Wing (RAW),
India's foreign intelligence arm. "Both Osama Bin Laden and
Khalid Sheikh Mohammed were, for all material purposes, working
for the ISI, they had no capabilities to strike New York and the
Pentagon on their own accord."
Washington has blamed Mr. Mohammed, who is currently believed to
be in CIA custody, as the principal organizer of the 9/11 suicide
attacks. But that conclusion is based largely on interrogation
transcripts of a dozen-odd captured terrorists, or alleged
terrorists, in Guantanamo Bay. When one seriously attempts to
corroborate the contents of those transcripts with historical
facts, Washington's assertions begin to border on convenient
fiction, at best. And, nobody knows those historical facts, and
the timelines dictated by those facts, better than President Bill
Clinton! His continued silence is, in good part, responsible for
the deeply flawed terrorism-related platforms of virtually all
White House aspirants, Mr. 9/11 included.
For instance, it is a known fact that Osama Bin Laden left
Pakistan in 1990. He moved to Sudan in 1992 and returned to
Afghanistan, via Pakistan, in mid-1996. Who controlled the
terrorists training camps, along the Afghanistan-Pakistan border,
between 1990 and 1996? Certainly not Osama Bin Laden; he was not
present in the neighbourhood.
As far as Khalid Sheikh Mohammed is concerned, the record speaks
for itself. There is some credible evidence that he plotted the
first WTC bombing in 1992; the plot was later implemented by his
nephew, Ramzi Yousef. According to politicians of the Pakistan
Peoples Party, the uncle-nephew team planned the murder of
Benazir Bhutto in 1993; that plan was foiled by Ms. Bhutto's
security detail. [Benazir Bhutto herself confirmed the abortive
attempt on numerous occasions].
Then, in 1994, Mr. Mohammed hatched Operation Bojinka, which
involved killing the Pope during his visit to the Philippines and
planting bombs on aircraft flying over the Pacific Ocean. To cite
a little-known fact, Khalid Sheikh Mohammed was indicted on
terrorism charges in New York's Southern District Court in
January 1996. So it is fairly safe to assume that he was known to
US law enforcement at that time. But nobody in Washington has
been willing to answer the most basic of questions. Who was Mr.
Mohammed working for? More specifically, who was financing him?
According to the final report of the 9/11 Commission, Khalid
Sheikh Mohammed established contact with Osama Bin Laden, only in
mid- or late-1997; whether the two were acquainted prior to
Osama's departure from the Afghanistan-Pakistan region in 1990
is a separate, open issue altogether.
In March 2007, Reuters disclosed that Khalid Sheikh Mohammed had
admitted his role in the suicide hijackings to the Combatant
Status Review Tribunal at Guantanamo Bay. "I was responsible for
the 9/11 operation from A to Z," Mr. Mohammed was reported as
telling the Tribunal members. Needless to add, no lawyers were
present at that hearing, and nobody in the CIA has ever denied
that some or all of such confessions were triggered by torture.
This type of single-source information simply cannot be taken
seriously. Remember the Iraq WMD story?
In any event, before one can decide what Khalid Sheikh Mohammed
did or did not do in the months prior to September 11, 2001, it
is imperative that the very significant historical facts of the
1990s are made public. "Let American voters read the 9/11
Commission's report, and make their own assessments, after they
are made aware of the critical pre-9/11 timelines by Hillary
Clinton or her husband, or somebody else from the Clinton era,"
said the editor of a prominent anti-war website on condition of
anonymity last week. "As the evidence stands today, the Al
Qaeda-9/11 link is a dangerously misleading assumption."
Because Khalid Sheikh Mohammed did not suddenly surface as an
ambitious Islamic militant around the turn of the millennium, as
many throughout the world have been led to believe. For, as the
compelling facts suggest, he was a very busy terrorist since the
early 1990s. Who exactly was his master?
The issue of the whether Osama is dead or alive may well become a
classic side-show, if and when US presidential hopefuls begin to
seek the truth behind the 9/11 tragedy. In the meanwhile, they
risk leading America and NATO into yet another quagmire in the
Pushtun badlands.
--------------------- --------- --------- --------- --------- -
Mr. Saxena is a specialist writer on matters relating to the war
on terror, and on the impact of the world's conflict zones on the
global economy. He can be reached at mailto:saxena@shaw.ca
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- 5.
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Protecting Your Aging Relative's Financial Security
Posted by: "Denise M. Brown" submissions@article-distribution.com article_distribution
Wed Feb 6, 2008 7:48 am (PST)
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Article Title:
==============
Protecting Your Aging Relative's Financial Security
Article Description:
====================
Your aging relative needs help at home. Before hiring home care,
take time to protect your care recipient's financial security.
It's not that you don't trust, it's that you value prudence.
Additional Article Information:
===================== ========= =
425 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-02-06 10:48:00
Written By: Denise M. Brown
Copyright: 2008
Contact Email: mailto:denise@caregiving.com
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Protecting Your Aging Relative's Financial Security
Copyright (c) 2008 Denise M. Brown
Caregiving.com
http://caregiving.com
You notice that your mom needs more help at home. You decide to
look at home health care to help with your personal care and
housekeeping.
Your down-on-his-luck brother reappears, anxious to heal the
family rift and help care for your parents. "I want to get
involved," he says. "You can trust me now. I'd like to help
manage the money and the decisions."
Before hiring home care or granting access to the purse strings,
take time to protect your care recipient's financial security.
It's not that you don't trust, it's that you value prudence.
Some suggestions:
1. Freeze your care recipient's credit reports. Freezing the
reports means that new credit cannot be opened in your care
recipient's name. New credit cards can't be opened, and major
purchases cannot take place under your care recipient's credit.
Read this tip for more information:
http://caregiving.com/yourcare/ html/weeklytip32 9.htm
2. Consult an elder law attorney about protecting assets by
creating a living trust. You can hold property and assets in a
trust-which guards against an individual moving ownership of
assets from your care recipient to him or her. Visit here for
more information:
http://www.nolo.com/article. cfm/objectId/ 02B5FD86- BB5F-4F9C- 88C5E
D4A0D7F64BC/309/227/FAQ/
3. Secure documents such as checkbooks and tax returns as well as
expensive items, such as jewelry, in a safe or safety deposit
box. Don't leave temptations unattended.
4. If you haven't done so already, have a durable power of
attorney for health care and finances drawn up for your care
recipient. If you live in one state and your care recipient in
another, have an elder law attorney create documents for both
states.
5. Use direct deposit for Social Security checks (and other
monthly checks, such as pension). For more information about
enrolling in direct deposit, call the Go Direct helpline at (800)
333-1795 or sign-up online at http://www.GoDirect.org.
6. When hiring in-home help, always do a background check and
call references (and ensure a home care agency does, as well).
You can check out home care agencies at Home Care Compare, a
service provided by Medicare. Visit here:
http://www.medicare.gov/HHCompare/ Home.asp?
7. Ask friends and family members for referrals when hiring help,
whether through an agency or on your own. These recommendations
can be invaluable.
8. Communicate clearly your expectations of everyone involved in
caregiving-included hired professionals. And, keep the lines of
communication open: Ask questions, welcome feedback and listen
carefully.
9. Stay involved. Make unannounced visits when the home care
worker will be with your care recipient, stay on top of financial
information, and question anything that seems odd or unusual.
10. When your gut screams, act.
--------------------- --------- --------- --------- --------- -
Denise M. Brown, Professional Caregiving Coach, offers insights,
information and inspirations for family caregivers on her website,
www.caregiving.com. Visit the website to learn more about managing
the caregiving experience, to join online support groups, and to
take a teleclass to discover the meaning in your caregiving
journey.
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- 6.
-
Internet Marketing Lessons From A Side-trip In Las Vegas
Posted by: "Willie Crawford" submissions@article-distribution.com article_distribution
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Internet Marketing Lessons From A Side-trip In Las Vegas
Article Description:
====================
While attending an Internet marketing seminar in Las Vegas
recently, I decided to spend some time observing how those with
huge budgets market. I reasoned that in a city where buildings
often cost billions (with a B), they must know a thing or two
about effective marketing.
Additional Article Information:
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Distribution Date and Time: 2008-02-06 11:00:00
Written By: Willie Crawford
Copyright: 2008
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Internet Marketing Lessons From A Side-trip In Las Vegas
Copyright (c) 2008 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine. html
While attending an Internet marketing seminar in Las Vegas
recently, I decided to spend some time observing how those with
huge budgets market. I reasoned that in a city where buildings
often cost billions (with a B), they must know a thing or two
about effective marketing.
In this article, I'll share just a few hours that I took out
from my day to tour a timeshare resort.
While walking through the casino where we happened to be staying,
my wife and I were approached by a casino employee. He asked if
we'd be interested in a few free shows, and some buffet meals.
My interest was piqued, and I wanted to see how such a huge
operation used a freebie as a lead generator.
The employee steered us to a information counter where we were
told that to get the freebies, we needed to attend a one-hour
tour of a local resort... with no other obligations. They did
require a $40 deposit to reserve our spot on the bus, and to
ensure that we showed up.
At this point, the marketer in me "was game" even though I
considered my one hour... plus travel time, worth much more than
the value of the tickets and meals. However, I wanted to compare
their marketing to mine, so I went along.
At the appointed time, I showed up, filled out a short form, that
basically entered ALL of my contact info into their funnel, and
got on the bus.
On the bus, we were given a short survey to take that would be
used by the sales person to structure their pitch. The survey
asked about our opinions and travel habits. It also was VERY
leading... pointing out how much more sense it made to stay in a
5 star resort condo for only $200 per week, than it did to stay
in a "ratty" hotel for $200 per night.
Getting off the bus, they collected our survey forms at the door,
and then seated us all in a large room that, among other things,
had a guy on a ukulele singing and providing mood music.
A sales rep walked into the room periodically and yelled out one
of our names. They'd then ask a few very brief questions and
tell us that a guide would be with us shortly. I suspect that
the purpose of that "little exercise" was to assess each couple
or prospect, and try to figure out which sales person it would be
best to match them up with. They were matching us up with
someone enough "like us" that we'd probably like them ... and
maybe even want to help them make a sale.
They fully understood that "people prefer buying from people
that they know, like and trust." People are also often more
inclined to buy from people that they feel are "like them."
Our tour guide/sales person guided us into a large presentation
room where we were seated with our sales person. Dozens of other
couples were similarly seated in the room.
The sales person got enough preliminary information out of us so
that as we went around the room later, they could share something
special about each couple with the group. They were somewhat
creating a sense of community... or connection.
Next, one of the better sales people got up front and made the
first pitch, rolling in things such as scarcity, social proof,
consistency, authority... all of the things that I'd read about
in Robert Cialdini's book, "Influence, The Psychology of
Persuasion."
As the presentation proceeded, people in the room frequently
clapped at certain statements. Most of these were sales people,
but before long the prospects were also clapping.
I reflected upon the fact that on comedy television shows they
overlay "laugh tracks" to que you as to how you are suppose to
feel and respond. Cialdini tells of how they even had people in
the opera whose job it was to stand up and start clapping to
trigger that same response.
I smiled as I observed how well they orchestrated the
psychological triggers that I somewhat understood.
During the presentation it was pointed out how rapidly phase 1 of
the project had sold out and how likely phase 2 was to quickly
sell out. In the pit of my stomach, I began to sense the
urgency/scarcity of the situation.
They continued by pointing out how rapidly prices were indeed
increasing for property in Las Vegas, and how the cost of a unit
on that condo could very well double by next year. The urgency
continued to build, except that the salesman in me was enjoying
watching the crowd more than I was paying attention to the
message. There was a small voice in the back of my head
reminding me that I didn't travel to Las Vegas searching for
property, and in-fact had never even considered living in Las
Vegas.
They mentioned all of the celebrities, politician, and "big
wigs" who were a part of the project. Our sales person also
mentioned that she was an owner from phases I. That played on a
number of psychological factors including authority... and social
proof.
As we wrapped up the group presentation, and our guide took us on
a tour of the property, it was repeatedly point out to us how
"it only made sense" to purchase if we took even one vacation a
year. That point was really hammered home... much as many online
copywriters point out how much of a "no-brainer" certain
decisions are.
As the tour wound down, the sales person asked what we though.
She did several trial closes and also looking for the decision
maker.
My wife deferred to me, and I said that I rarely made snap
decisions. She pointed out that some people would instantly
"see the value" and that others wouldn't. She emphasized that
since Las Vegas saw million of visitors per week, it really was
"no big deal." My mind instantly flashed back to sales letters
that I've read where they point out that "they'll eat steak
that night regardless of my decision." As I declined "the deal
of the century," naturally the sales manager and other "very
likable people" were brought in to help out.
They assumed that it was "a price issue" so they strove to
determine what monthly payment I would be comfortable with. They
enlightened me to the fact that this was the only number that
really mattered :-)
As someone with a harddrive full of digital properties (resale
rights to ebooks, software, etc.) that I might never use, I
CERTAINLY saw no logic in buying real properties that I might
never use!
The sales person asked me what she did wrong... and pointed out
that her manager would be critiquing her performance so she
really wanted to know. I wasn't sure if this was an attempt at
making me feel guilty... and to therefore reconsider, or if it
was a genuine effort to determine how to improve their process.
The sales manager asked me similar questions, patiently waiting
for me to talk myself into reconsidering :-)
In the closing room, whenever a customer said yes, they put on a
big show, to include having them spin a wheel for a big prize.
That offered more social proof, and gave them an opportunity to
build value by piling on the bonuses.
In the end, I didn't purchase but did feel that I'd gained
tremendous value from the experience. I saw how many of the very
things that we used in our online marketing are used in "higher
stakes" offline marketing. Practically everything that they did
made perfect sense, and I could see that I was dealing with a
well-oiled selling machine."
As they transported me back to my hotel-casino, I also smiled at
the fact that while they had indicated that it was a "now or
never deal," they also had my mailing address, phone number,
email address, and enough demographic data to follow-up with me
forever... if they choose to. I'm certain that they will, and so
I look forward to continuing to hone my online marketing skills
by studying sales people trained in a "billion dollar
environment."
I also appreciate the fact that they staunchly refused to discuss
my going home and "thinking about it." That simply was never
acknowledged as an option. They framed is as there will be
millions more next week, so we will sell out soon. They closed
the door of too many options, and I'm sure that that increased
their closing rate (since most who say that they want to think
about it, are soon sidetracked).
As an aside, during the formal presentation, they showed how
hotel after hotel was being bought up, and then imploded, so that
they could build several billion dollars resort casinos on the
same land. They frequently tossed around "the B word," and I
could see that they were both building value and doing an
"apples to oranges" sales pitch.
I was mildly impressed when they mentioned that hundred million
dollar building were often bought only because someone wanted the
parking lot!
My little excursion provided dozens of other marketing lessons
that, if you are really listening, PROVE to you how effective the
very things that you are taught online everyday can be. The
fact that I am a sales person also shows that when you market in
a niche that's full of other marketers (such as Internet
marketing) you will face a tougher challenge than you would if
you were marketing to someone who didn't analyze your every
word.
Now I feel less guilty about skipping some of the seminar
presentations. As you can see, I WAS working. I was studying how
others practice my profession :-)
--------------------- --------- --------- --------- --------- -
Willie Crawford is an internationally-acclaimed speaker, author,
seminar and radio show host, and leading Internet marketing
expert. When not out fishing in the Gulf of Mexico, Willie can be
found sharing his 11 1/2 years of online marketing experience with
members of The Internet Marketing Inner Circle. Join them at:
http://TheInternetMarketingInnerCir cle.com
--- END ARTICLE ---
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- 7.
-
2008 Application Development Trends: "Building for Change"
Posted by: "Anne Sych" submissions@article-distribution.com article_distribution
Wed Feb 6, 2008 8:12 am (PST)
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Article Title:
==============
2008 Application Development Trends: "Building for Change" to accommodate today's shifting business conditions.
Article Description:
====================
Software developers and businesses alike can expect to see
significant changes in the year ahead in how applications are
developed. Research analysts are projecting that 2008 will
reveal a shift in the conventional development process, resulting
in more flexible solutions that can evolve with a company's
changing needs.
Additional Article Information:
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441 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-02-06 11:12:00
Written By: Anne Sych
Copyright: 2008
Contact Email: mailto:marketing@novosolutions.com
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2008 Application Development Trends: "Building for Change" to accommodate today's shifting business conditions.
Copyright (c) 2008 Anne Sych
Novo Help Desk Software
http://www.novosolutions.com/
Software developers and businesses alike can expect to see
significant changes in the year ahead in how applications are
developed. Research analysts are projecting that 2008 will
reveal a shift in the conventional development process, resulting
in more flexible solutions that can evolve with a company's
changing needs.
Until now, application development professionals have designed
applications to meet the most current business requirements.
Supply followed demand as developers fought to be the first out
the door with the latest and greatest solutions to resolve these
business challenges.
Forrester research analyst, Carey Schwaber, projects that "as the
pace of business change increases, so will the pace of change in
business requirements." Because of these rapidly changing
business conditions, new applications will need to be designed to
meet undetermined future requirements as well as current needs.
This will call for key players to be involved in predicting which
requirements are most likely to change and how the application
can be designed to facilitate the change.
Today's applications emphasize performance, data integrity, and
scalability as their key goals, (not the ability to be easily
changed). However, this new requirement, labeled
"build-for-change", prepares for anticipated changes in the
application's design, and includes an interface to enable the
user to change process and business rules without additional
programming. Forrester states, "A build-for-change approach
places at the center of the application's design the factors
most likely to change like business process flows, policies, and
services, and provides a means to manage their prompt
evolution."
Development occurring within companies is also evolving,
resulting in a trend to increase collaboration between
departments. No longer is IT simply tasked with executing
requested business requirements, but departments are now working
in cooperation to create these applications together. "Business
analysts, power users, and even business professionals will now
pass process designs, business rules, mashups, and other design
elements to IT teams. IT will provide not only applications, but
also tools to enable businesspeople to customize, extend, and
evolve those applications." (Forrester Research, September 24,
2007, 'The Dynamic Business Applications Imperative'.) The
result of this development model puts the power to effect change
into the hands of the businesspeople. This democratization of
development, also referred to as "technology populism", is
consistent with the current move away from a removed, central IT
department.
So, as "change" is the buzzword of many politicians this election
year, we can also expect to see and hear about lots of major
changes happening in the world of application development. The
end result of this trend will be more of these flexible and
highly adaptable software products making their appearance in the
marketplace. Change can be a good thing.
--------------------- --------- --------- --------- --------- -
Written by: Anne Sych, Marketing Manager for Novo Solutions, Inc.
Novo Solutions, Inc. is an Independent Software Vendor (ISV)
in Virginia Beach, Virginia specializing in Customer Support
Software. Free trial versions of the Novo Help Desk Software,
Knowledge Base Software and suite of web-based Customer Support
Solutions are available. Contact: sales@novosolutions.com for
more information. http://www.novosolutions.com/
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Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
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*** Author Notification ***
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marketing@novosolutions.com
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service. thePhantomWriters.com and Article-Distributio n.com
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The content of this article is solely the property
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http://www.novosolutions.com/
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- 8a.
-
An Organized Shopping List Makes All the Difference
Posted by: "plantldy98@aol.com" plantldy98@aol.com plantldy.geo
Wed Feb 6, 2008 8:19 am (PST)
Dear Publishers,
Please feel free to publish the following article (in its entirety) in your
publications as long as the bio at the end of the article is included and the
link is made active at websites and if possible, in newsletters. Please do
not make changes without permission. A courtesy copy of the publication this
article is included in would be appreciated; my e-mail is
_Plantldy98@aol.com _ (mailto:Plantldy98@aol.com )
An Organized Shopping List Makes All the Difference
By Monica Resinger
_http://homemakersjournal.com_ (http://homemakersjournal.com )
Making and using a grocery list will help you buy only necessities and/or
sale items so will help you save money. It will also get you out of the store
quicker as long as the list is organized.
An unorganized grocery list can actually keep you in the store longer;
here's an example: I used to make my grocery list by writing the first item at the
top of the list and working my way down in no particular order. At the
store, I'd be in a particular area, read my list over in a hurry and miss one or
two items in that section. I would then have to run back to that section later
when I noticed I missed items. Every time I went shopping I'd spend a good
part of the time running back to a particular section to pick up something I
missed. I decided there had to be a better way.
What I came up with is a pre-printed sectioned list made on my computer. The
list has headings for each section of the grocery store such as 'produce',
'meats', 'breakfast foods', etc., just like you'd see in a coupon organizer.
Now, as I'm making my list, I just go to the section on the pre-printed list
and write in the item. Then, when I'm grocery shopping and in a certain area, I
can see at a glance ALL the items needed in that section. Another benefit is
that it's very easy to search for coupons since the list headings match the
coupon headings.
I made this list by opening up a new document in my Wordpad program; any
word processing program will work. Then all I did was type in the following
headings three across in a row, then four or five returns down to make the next
row of three across. The returns provide space for to write in items later.
These are the headings I used:
PRODUCE
BREAD/BAKERY
CONDIMENTS
BAKING SUPPLIES
PACKAGED MEALS/SOUPS
SNACKS/POP
FROZEN VEG./JUICE
FROZEN MEALS
FROZEN TREATS
MEAT
BREAKFAST ITEMS
CLEANERS
PROCESSED MEAT
PET FOOD
TOILET PAPER/TOILETRIES
MILK/DAIRY
After the list was finished, I printed out a few to keep with my grocery ads
in a binder. When I need more, I'll print more.
I took my list shopping and found out, an organized shopping list does make
all the difference.
Monica is the founder Homemaker's Journal E-publications, the growing home
of many fun and informative home and garden e-books, tip sheets, articles and
more! _http://homemakersjournal.com/ (http://homemakersjo_ urnal.com/ )
Get a FREE Slowcooker Recipe E-book when you subscribe to Monica's FREE
e-zine for homemakers! To subscribe and receive instructions for picking up your
FREE e-book, just send a blank e-mail to:
_HomemakersJournal-subscribe@ _ (mailto:HomemakersJournal-yahoogroups. com subscribe@ )yahoogroups. com
Feel free to publish this article as long as the above bylines & this note
are included; notification at _Plantldy98@aol.com _ (mailto:Plantldy98@aol.com )
would be appreciated.
**************Biggest Grammy Award surprises of all time on AOL Music.
(http://music.aol.com/grammys/ pictures/ never-won- a-grammy? NCID=aolcmp00300 0000025
48)
[Non-text portions of this message have been removed]
- 9a.
-
Save Money and Make an Easy Salad Bar at Home
Posted by: "plantldy98@aol.com" plantldy98@aol.com plantldy.geo
Wed Feb 6, 2008 8:24 am (PST)
Dear Publishers,
Please feel free to publish the following article (in its entirety) in your
publications as long as the bio at the end of the article is included and
links are made active if possible. Please do not make changes without
permission. A courtesy copy of the publication this article is included in would be
appreciated; my e-mail is _Plantldy98@aol.com _ (mailto:Plantldy98@aol.com ) .
Save Money and Make an Easy Salad Bar at Home
By Monica Resinger
_http://homemakersjournal.com_ (http://homemakersjournal.com )
One thing I like to do for dinner, that my family loves, is make a salad
bar. It's easy, inexpensive, fun, healthy and is always different; a plus in my
book!
The only work involved is making the salad ingredients salad-friendly
(cutting them to bite size) and if you want meat and aren't using leftovers, you'll
need to cook the meat. Thinly slice or chunk up meats, shred cheeses and
carrots, thinly slice or chunk up vegetables... the main thing is to get them
bite sized and how you like them. A lot of items are already prepared such as
nuts, thawed peas, shredded cheeses, croutons (unless you make your own!),
and dried fruits.
You can use whatever you have on hand that sounds good to go in a salad,
including leftovers (great way to save money). Almost anything goes for salads
nowadays, so be creative. After making the ingredients bite-sized, simply put
them in lined-up dishes across your countertop or tabletop and include
bottles of salad dressing, homemade dressing and/or oil and vinegar at the end.
Here are some of the ingredients you could use in a salad bar:
NUTS: Think of all the different nuts there are and how they would make
each salad unique... honey roasted peanuts, plain roasted peanuts, sunflower
seeds, smoked almonds and candied walnuts are some of my favorites.
GREENS: Greens and lettuces also have many varieties... Romaine, Iceberg,
spinach and cabbage come to mind. Each one would add a different twist to your
salad bar. You could even have a selection of greens, although I usually
only use one type per bar because I want to keep it simple and inexpensive. I
like to get the already-cut salads and mixes when they are on sale.
CHEESES: Cheese is a great ingredient for the salad bar. There's Parmesan,
Cheddar, Mozzarella, Feta, Blue and many others.
VEGETABLES: There are so many different vegetables and you can even prepare
them in different ways for your salad bar, like grill or roast them first or
marinate them. Of course the simplest way is to just cut them up fresh!
Use your favorites or ones you've never tried on a salad, like asparagus,
cauliflower or broccoli.
FRUITS: I love fruit on salads, especially paired with a meat. Bacon and
mandarin oranges for example, is one of my favorites. Let's see... ham and
pineapple and pork and apple are a couple that come to mind. Don't forget
dried fruits. Dried cranberries, pineapple, raisins and many others make great
additions to the salad.
DRESSINGS: I usually have a variety of bottled dressings (that I purchase
on sale) on hand and occasionally make my own. To cut the calories of the
high-calorie creamy dressings, I add vinegar and/or milk to them and to me, they
actually taste better thinned out. It also gets on more of your salad being
thinner.
SALAD TOPPERS: Even though I could save money and make my own croutons, I
like to buy them already-made to save time. I have recently seen other
crouton-like items, like flavored tortilla strips made just for salads, but you
could always use broken tortilla chips to save money.
I hope this inspires you to try making homemade salad bars!
For more salad ideas, check out the Salad Recipe E-book:
_http://homemakersjournal.com/ (http://homemakersjosaladebook. htm_ urnal.com/ )saladebook. htm
Monica is the founder Homemaker's Journal E-publications, the growing home
of many fun and informative home, garden and recipe e-books, tip sheets,
articles and more! _http://homemakersjournal.com/ (http://homemakersjo_ urnal.com/ )
Get a FREE Slowcooker Recipe E-book when you subscribe to Monica's FREE
e-zine for homemakers! To subscribe and receive instructions for picking up your
FREE e-book, just send a blank e-mail to:
_HomemakersJournal-subscribe@ _ (mailto:HomemakersJournal-yahoogroups. com subscribe@ )yahoogroups. com
**************Biggest Grammy Award surprises of all time on AOL Music.
(http://music.aol.com/grammys/ pictures/ never-won- a-grammy? NCID=aolcmp00300 0000025
48)
[Non-text portions of this message have been removed]
- 10a.
-
Emma Watson Is A Real Sweet Pea
Posted by: "Wesley Berry. AAF" submissions@article-distribution.com article_distribution
Wed Feb 6, 2008 12:36 pm (PST)
Free-Reprint Article Written by: Wesley Berry, AAF
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--------------------- --------- --------- --------- --------- -
Article Title:
==============
Emma Watson Is A Real Sweet Pea
Article Description:
====================
Harry Potter co-star Emma Watson, who plays super-smart Hermione
Granger, turned sweet sixteen on April 15, 2006. From all
accounts, she's as sweet as any sixteen-year-old can be. So
sweet, in fact, that her birth flower is the sweet pea!
Additional Article Information:
===================== ========= =
424 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-02-06 15:36:00
Written By: Wesley Berry, AAF
Copyright: 2006-2008
Contact Email: mailto:wes@wesleyberryflowers.com
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Emma Watson Is A Real Sweet Pea
Copyright (c) 2006-2008 Wesley Berry, AAF
Wesley Berry Flowers
http://www.800wesleys.com
Harry Potter co-star Emma Watson, who plays super-smart Hermione
Granger, turned sweet sixteen on April 15, 2006. From all
accounts, she's as sweet as any sixteen-year-old can be. So
sweet, in fact, that her birth flower is the sweet pea!
The sweet pea's botanical name is lathyrus odoratus, which
provides a pretty good clue as to one of its major
attributes-it's lovely fragrance. Lathyrus is Greek for "pea"
or "pulse" and odoratus is Latin for "fragrant." The name is
apt, since anyone who has ever had the pleasure of walking past a
sweet pea plant in full bloom has experienced a pulse of a
lovely, soft, and slightly sweet fragrance.
It is widely believed that the term "sweet pea" was first used
by the poet John Keats who wrote:
Here are sweat peas, on tip-toe for flight
With wings of gentle flusho'er delicate white,
And taper fingers catching at all things
To bind them all about with tiny rings.
The sweet pea is an annual flower variety that is a climbing
plant, which may grow to heights reaching up to three feet. They
are available in a great many colors, including pink, purple,
blue, red, yellow, and white. (The sweet pea is also available in
a perennial variety, but this variety does not produce fragrant
flowers.) Sweet peas make an excellent decorative flower that
will climb fences, trellises where the sun is bright and water
drainage is good.
The sweet pea first gained popularity in the early 1700s when it
was grown for its fragrance. Their fragrance was important since
bathing wasn't a frequent occurrence at this time in history, so
ladies carried small bouquets of flowers called nosegays, which
they sniffed to avoid unpleasant odors-the sweet pea's beautiful
scent made an excellent choice for inclusion in these nosegays.
Today, the common floral meaning for the sweat pea is "blissful
pleasure" and it is largely grown for its beauty and scent. It
is, in fact, often referred to as the "Queen of Annuals." It
has had other meanings throughout history as well. The sweet pea
was the emblem for Edwardian England where it was often used in
wedding and party arrangements. It has also been featured in old
wives tales. For example, it was once believe that sweet pea
seeds planted before St. Patrick's Day would have bigger,
better-scented blooms.
Born in the month of the sweet pea, Emma Watson's sweet
personality can only help her to rise in popularity as an actress
just as the sweet pea has grown in popularity over the years.
--------------------- --------- --------- --------- --------- -
Wesley Berry is member of the American Academy of
Floriculture (AAF) and President of Wesley Berry Flowers,
a successful multi-million dollar floral business that
was established in 1946. He is also the Headmaster of the
Professional Florists' Institute, a floral design school
located in Michigan. Visit Wesley Berry Flowers on the web
at http://www.800wesleys.com .
--- END ARTICLE ---
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(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi- bin/query/ z?c105:H. R.2281.ENR:
..................... ......... .......
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Wesley Berry, AAF can be reached at:
wes@wesleyberryflowers.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:wes@wesleyberryflowers.com
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===================== ========= ========= ========= ========= ========= ===
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distributio n.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.
The content of this article is solely the property
and opinion of its author, Wesley Berry, AAF
http://www.800wesleys.com
--------------------- --------- --------- --------- --------- -
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--------------------- --------- --------- --------- --------- -
- 11.
-
Choosing A Copywriter
Posted by: "TheDabblingMum.com" dabblingmum@yahoo.com dabblingmum
Wed Feb 6, 2008 1:05 pm (PST)
Copywriters come with many skill levels, talents, and experience.
Choosing the best copywriter for your business will depend not only
upon your needs, but also upon what you can afford to pay. But what
do you look for when your company is small to medium-sized, and you
simply don't have that "BIG BOY" budget?
Writing is a skill that is learned and perfected, based upon
someone's natural ability to write and his willingness to constantly
study his field. Many men and women consider themselves both
freelance writers and copywriters based on the simple fact that they
have their own websites and newsletters, have been praised by friends
and family, and have sold a few pieces to other webmasters.
Technically, they are writers! But, are they the "type" of writer
you are looking for? While there are many great writers and
copywriters on the Internet who deserve a shot at being successful,
not everyone is the perfect candidate for the job.
When looking for a copywriter for your business, consider the
following:
• What's the quality of work on his own site?
• What's the quality of the work on his client's site(s)?
• If you handed over a bunch of notes, could he make sense out
of those notes?
• Does he ask questions to make sure he understands your needs?
• Is he willing to make changes quickly and cheerfully?
• When he speaks with you, does he make you feel important or
inferior?
• If he's writing for the web, can he add keywords and phrases
in your copy, so that it still makes sense?
• Is he a yes man or will he thoughtfully discuss why your
thinking won't fit a piece and why?
• Does he offer suggestions that complement your piece and/or
make it stronger?
• Is he reliable?
• What timeframe does he offer when getting your work done?
• Are his copywriting rates feasible and are they spelled out
in clear detail?
• If the copywriter has never written for your industry before,
do you have the patience to work with this writer until he has an
intimate familiarity with your business and its terminology? If yes,
does the copywriter show enough potential to warrant your time and
money?
Once you've had a chance to interview copywriters based on the above
questions, you'll need to help your copywriter do his best job, by
making sure that you have given him enough background information to
understand your project. Information such as:
• Any published marketing materials
• Interoffice company memos
• Notes from business meetings
• Technical letters and product specs
• Your marketing plan
Above everything else, you need to make sure that you and your
copywriter have the right "chemistry." If you find your relationship
tense, or always formal, you may want to find another copywriter.
After all, success comes from "teamwork."
So how much does a copywriter charge? Current rates vary from as
little as $12.50 an hour (new writers) to well over $300 per hour!
It's true you get what you pay for, but if you're company budget
can't afford to pay $100 or more an hour, you can still find a
qualified, affordable copywriter to meet YOUR company budget.
Utilizing a more affordable copywriter may simply require a bit more
of your involvement in exchange for a lower rate. You may need to
provide more information so that the copywriter's primary duty is to
finesse the language and create dynamic text that will appeal to your
intended audience--even if he doesn't come to the table with a
thorough background in your particular field.
About The Author
Alyice Edrich is the author of Tid-Bits For Marketing Your Business
With Articles. If you're ready to take your business to the next
level but can't afford the advertisements, you'll want to read this
book! Visit: http://thedabblingmumpress.com to order a copy today!
- 12.
-
Toll Free Business Numbers For Small and Home Businesses
Posted by: "TheDabblingMum.com" dabblingmum@yahoo.com dabblingmum
Wed Feb 6, 2008 1:05 pm (PST)
There are several types of businesses on the market... from the
traditional brick and mortar, to the dot coms. But does your business
really need a toll free number? That depends on a number of factors,
such as:
• Do you only market your business to local customers, clients,
or businesses?
• Is most of your business done on an international scale
versus a national scale?
• Do you have an online business that leaves little room for
personal contact?
• Are your products special orders, in which others have to
give specific instructions?
• Do you have a business, where you are constantly on the go
and away from the office?
• Do you have employees that do a lot of traveling and call you
collect or using a calling card?
To answer these questions, let's take them one by one. If you only
market your business locally, and you do not have any intentions of
marketing it nationally or internationally, you do not need a toll
free number.
If your business is mostly done via international avenues, you may
want to think twice about the cost involved in having a toll free
number. For instance, if you are based within the US, and the
majority of your clientele comes from overseas, a toll free number
can become very costly. However, if you are based with the United
States, and you have mixed clientele, both internationally and
nationally, it may be advantageous to get a toll free number. In
fact, some companies have the option of blocking certain phone
numbers and locations from using your toll free number (such as Kall
8).
If you have an online business, it's a good idea to get a toll free
number. Having a toll free number can make or break a sale.
Often, customers have questions and concerns about ordering your
product and service and having a toll free number eases their minds,
while making you look more professional.
Not having a toll free number doesn't mean that you will lose that
sale, as the customer or client can just as easily email you.
However, human beings are naturally inclined to do business with
someone they know, versus someone they don't. Being able to hear your
voice allows potential customers to get a feel for who you are, and
in the process, develop a sense of security and trust in both you and
your business.
Do you have a business that requires more contact with your clients?
Say to customize a product or service, based on your client's needs?
Speaking to that client one-on-one leaves little room for mistakes
and misinterpretations.
Do you have a business where you are constantly away from the desk?
Having a cell phone is a great idea to stay in touch with your
clients, but what if most of your clients are out of state? Having a
forwardable toll free number directed to your cell phone means that
you never lose another business call.
If you have employees, such as salespeople, do they call you collect
or use a calling card? What happens when those calling cards run out
or they don't have any change? They have to check in by calling
collect, don't they? Over time, having a toll free number can save
your company big bucks.
If you decide that a toll free number is best for your business,
there are several options you can choose:
Order a T-1 line from your local phone company -- you have to have a
traditional brick and mortar business for this and it can be very
costly.
Order a "Stand Alone" Toll Free Number -- you can use your "fixed"
phone line and have a toll free number forwarded or redirected to
that number. Your clients and customers never have to know that you
did this.
Order a "Forwardable" Toll Free Number -- you can have your toll free
number moved as often as you like. Forward it to your home phone,
office phone, cell phone, hotel room, or wherever else you may be.
This is the ultimate option for home businesses and businesses on the
go.
The most important thing to remember, is that every business can use
a little help. If you feel that a toll free number can help your
business, order one today.
Make sure that the toll free number you order is one that you like,
as you will be putting that number on all your business and
promotional materials, as well as your website. (This really refers
to Vanity numbers, like 1800 CALL ATT.)
And finally, make sure that you can squeeze that number into your
business budget.
About The Author
Alyice Edrich is the author of Tid-Bits For Marketing Your Business
With Articles. If you're ready to take your business to the next
level but can't afford the advertisements, you'll want to read this
book! Visit: http://thedabblingmumpress.com to order a copy today!
- 13.
-
Create A Party Theme
Posted by: "TheDabblingMum.com" dabblingmum@yahoo.com dabblingmum
Wed Feb 6, 2008 1:06 pm (PST)
CAPTION:
Have you come up with a party theme only to discover there aren't any
themed decorations on the market? Don't disappoint the guest of
honor, try these instead.
BODY:
Have you ever planned a party only to discover that you cannot find
the party decorations to meet your theme? Here are some simple tips
that are sure to make your party a smash!
The Cake:
Bake the cake at home, spread on some icing and decorate. Don't have
time to make the cake? Instead of having the cake shop decorate your
cake, purchase a no thrills cake. They can spread the icing and
write Happy Birthday "Name" on the cake.
When you get home, place your child's cleaned (or new) action figures
on the cake. If the cake is for an older person, consider some
collectibles, or a few miniature birthday gifts, all related to the
theme of course.
Food:
There are tons of recipes online to fit just about any budget or
need. If you cannot find already prepared foods, simply prepare your
dishes a week in advance. Then all you have to do is heat everything
up on the day of the event.
Piñatas:
Purchase a windmill style piñata, where the center is flat enough to
hold something glued to it. Locate some old magazine photos, round
designer paper plates, or posters of the theme at hand. Cut and glue
the themed pictures to the flat portion of the piñata.
Paper Plates:
Find magazine pictures or other forms of photos (could even use
photocopied family pictures for a reunion) and place between two
plastic plates. Use a clear plate on top and a dark color on the
bottom. (Caution: when using paper cups, the drinks can slip between
the two layers and cause a mess)
Banners:
The banners can be made on your personal computer by scanning photos
and then inserting into a banner program. Or you can purchase some
blank banner paper and cut out pictures, glue to the paper, and use
markers and letter stenciling for your words.
Color Scheme:
Try to stick to one color scheme. For instance, a Barbie theme would
be pink and white, a Halloween theme would be red and black, and a
silver wedding anniversary would be silver and white.
It's also a good idea to not go overboard on the pictures you use in
creating your theme. Though you may have lots of magazine options to
choose from, too much is not always a good thing.
Activities:
When trying to locate a good activity for your themed party, keep in
mind the age of the attendants. Small children cannot perform
complicated tasks. An elderly person may require the use of a crutch
or wheelchair.
It is also a good idea to consider the space available for the
party. Although the guest of honor may have fifty friends and family
members, the space may only allow ten or twenty to fit comfortably
and still have a good time.
About The Author
Alyice Edrich is the author of Tid-Bits For Making Money With E-
books. Learn how you can earn $10,000 a year or more selling
information you already possess—from the comfort of your own home.
Visit http://thedabblingmumpress.com to order a copy today!
- 14.
-
How To Get Started Scrapbooking
Posted by: "TheDabblingMum.com" dabblingmum@yahoo.com dabblingmum
Wed Feb 6, 2008 1:06 pm (PST)
Last December, my neighbor stopped by with her annual Christmas
treat. After my many thanks, we got to talking about scrapbooking.
She had been dying to get her photos out of boxes and into
scrapbooks, or even albums, but the idea was simply overwhelming. She
had never kept her photos organized and she's not even sure when most
of the photos were taken or where.
That's when I took her into my office and showed her the totes of
photos I have waiting to be scrapbooked and my table of "in progress"
work. I said to her, "You don't have to scrap like the photos in the
magazines you read. If you find that too overwhelming and you simply
want to get your photos into some kind of logical order, do what I'm
doing. You see, I love beautiful scrapbook pages and find them
fantastic works of art, but I have 12 years of photographs to
scrapbook and at 1-2 hours per page, I would get nowhere fast. So
I've opted for a shortcut."
I pick the best photos and divide them among three scrapbooks: mine,
my daughter's and my son's. The rest of the photos go into envelopes
with the names of relatives. When the envelope gets full, I seal it,
mail it, and start a new envelope. Then I glue as many photos on a
page as possible without looking too crowded. I leave room for short
sentences, dates, and names. I even leave room for fancy stickers and
simple doodles. Sure they won't win me the coveted Scrapbook
Designer's Award, but they showcase and safeguard precious memories.
And to keep from getting behind on today's photos, I use templates
provided by photo book companies like Photoworks.com or
MyPublisher.com. I upload my favorite photos, add dates, names, and
captions, place my order for two copies, and happily await the
arrival of my completed photo book.
In two hours' time I have a completed scrapbook worthy of admiration.
And the best part is that I can go back later and order more copies
for family gifts. Think grandparents, brothers and sisters, and long
distance friends who consider you family.
As far as the organization goes, my advice to her was simple. Go
through your photos and start three piles: your husband's family,
your family, and your immediate family (you, the husband, and your
kids). Then get a huge manila envelope or archival safe photo box and
place all the photos from your husband's family inside. Label it, and
put it aside. Do the same with your side of the family. Now all you
have to do is concentrate on your immediate family.
"That's still too large a job," she said. "That's years of photos.
What do you suggest I do? Sort by year, holiday, what? And what do I
do with photos that I can't remember when or where they were taken?"
I looked her straight in the eye and said, "Just start small. For
photos you have no clue about, put them into a boxed marked `Go
through with hubby'. For the rest of the photos, break them down
according to how you plan to scrapbook: by year, by age, by theme.
Since you have years of photographs, you could always do a holiday
scrapbook. Start with Valentine's Day, then Easter, then the 4th of
July, then Halloween, then Thanksgiving, and finally end with
Christmas. Then move onto a vacation scrapbook, a friends of the
family scrapbook, my favorite photo scrapbook, and soon you'll be
down to random photos that could easily end up as yearbook."
That's when she got excited and said, "That would be so much more fun
than going through a year's worth of photos and trying to scrap them.
By doing the themed albums, I get to see how much the kids have grown
and we can talk about family history. I like that."
And so a scrapbooker was born.
About The Author:
Alyice Edrich is the award winning editor of The Dabbling Mum®. Stop
by for your chance to win free videos and books
(http://thedabblingmum.com ) or to download three free e-books
(http://thedabblingmumpress.com ).
- 15.
-
School Bullies: Is Your Child At Risk
Posted by: "TheDabblingMum.com" dabblingmum@yahoo.com dabblingmum
Wed Feb 6, 2008 1:07 pm (PST)
What has this world come to when a child that defends himself against
a bully ends up with the same punishment? Or a child who breaks-up a
school fight ends up with suspension for physically pulling two kids
apart and not running for a teacher? Children today have much to fear
when they can't even defend themselves from assault, fear punishment
for doing the right thing, or worse—get beaten as innocent bystanders
do nothing at all.
A twelve year old boy—never in trouble, practically straight A's,
prides himself in staying the path of setting a good example, always
tries to be helpful and kind—is verbally picked on for a year by one
boy in general. When the parent asks if the boy wants to report it,
they boy replies, "No, I don't want to make things worse and besides,
they're only words." A year later, while playing a game of football,
on school grounds, the boy hits a ball out of interception and in the
process the balls hits they bully's friend in the eye. The bully's
friend pushes the boy, at which time the bully holds the boys hands
behind his back so that the "friend" could punch the boy in the face
four times. Then the "friend" pulls the boy's glasses off his head
and throws them fiercely on the ground. The boy hurt, upset,
humiliated, scared, and feeling as though he has to defend himself
fights back by throwing a few punches at the bully's friend, and a
swift kick in the stomach. The bully and his friend leave. The boy
had enough—being passive didn't keep him safe, but fighting back did
not feel right either.
The boy returns home from school that day and tells his parents of
the incident. The parents having had enough and fearing for their
son's safety go to the school for help. Little did they know that the
situation was going to get worse—their son might get suspended from
school for defending himself! And the police would have to be called
in because their son had a busted lip, which is physical evidence of
assault. Should the parents have kept silent? They no longer knew the
answer. Doing the right thing didn't seem so right anymore.
Was it right for their son to be bullied or assaulted? No. Was it
right for the parents to keep silent for so long? No. Maybe if the
school had known that the boy was getting picked-on early on, the
physical assault would never have happened. And just maybe having
that verbal abuse on record would not have ended this situation in
the "possible" suspension of their son. But how does a parent know
when a verbal assault—in which the child said wasn't worth even
listening to because he knew what was being said was untrue and
coming from an angry boy—will stay verbal or end up in physical
confrontation?
In today's society it is estimated that 1 in 4 children are bullied—
in school and out of school—on a daily basis. We, as parents, fail
our children if we do not have an open relationship with our children—
knowing that they can come to us in confidence and share their pain,
humiliation, and confusion. These parents had the right kind of
relationship with their son. He knew he could come to them and voice
his concerns without fear of retribution.
Where they failed their son, was in not reporting the verbal
assaults. The old saying, "sticks and stone may break my bones but
names will never hurt me" may be true. But in a society where
violence is showing up in the schools on a more alarming—and daily—
basis, it may seem that if the bully cannot get a rise out of the
words spoken, he (or she) will resort to physical violence.
Statistics, from the Bureau of Justice - School Crime and Safety,
show that a child is bullied on the playground every 7 minutes. And
that adults only intervene 4% of the time, while peers intervene 11%
of the time, and an astounding 85% of the time there is no
intervention at all.
When a child is bullied, it may be hard for the parents to speak up
for fear of repercussions from the other child's parents, the law, or
even that child, himself. But we, as parents, have to realize that
our child did nothing wrong, that we did nothing wrong for taking a
stand, and that while we are the victims in this incident, we don't
have to stay the victims. By standing up for our child, we are
letting our child know that he (or she) is valued, important, and
deserves to feel safe in his (or her) own school.
So the next time you see a child being bullied, report it. Call the
school and set up a meeting with the children involved—the school
counselor will then decide if the parents should be brought in. If
this meeting doesn't resolve the situation, don't be afraid to take a
legal stand. Children have the God-given right to feel safe and grow-
up happy—not beaten and scared.
About The Author:
Alyice Edrich is the award winning editor of The Dabbling Mum®. Stop
by for your chance to win free videos and books
(http://thedabblingmum.com ) or to download three free e-books
(http://thedabblingmumpress.com ).
- 16.
-
Review: Barbara Stanwyck Collection
Posted by: "TheDabblingMum.com" dabblingmum@yahoo.com dabblingmum
Wed Feb 6, 2008 1:07 pm (PST)
The other night I had a Barbara Stanwyck marathon with my 13 year old
daughter. I had originally intended to watch the movies alone, but
when I started Annie Oakley she stopped, sat down, and began watching
it with me. To her surprise, "Old movies really aren't boring!"
You see, other than Abbott and Costello, Elvis Presley, and The
Little Rascals, getting her to watch anything old was like asking her
to sit through a boring history lesson. But Barbara Stanwyck really
caught her eye, as did the storylines.
The first time I even heard of Barbara Stanwyck was when she played
in the televised series, The Big Valley. Stanwyck played Victoria
Barkley, the widow of a wealthy cattle rancher and boy did she have
spunk! I loved her confidence, I loved her ability to make things
happen, and I loved the fact that she didn't pick favorites—even her
deceased's husband's illegitimate son became a part of her family. So
when the Signature Collection was offered for review, I couldn't
resist.
I have watched many versions of Annie Oakley over the years, and have
liked many of those versions, but Stanwyck's 1935 rendition tops my
list. In this rendition, Annie is a young woman who makes her living
killing fowl. A world famous sharpshooter arrives and Annie competes
against him. The reward money would have done her family a world of
good, but she chooses to allow him the honor of keeping his dignity
and misses the last shot. But no good deed goes unnoticed, Annie is
soon asked to join Wild Bill and his traveling Old West Pageant. And
that's when Annie falls in love…
My Reputation which originally aired in 1946 is about a woman who
discovers love after her husband's death but the gossip of friends
and her secrecy about the relationship nearly destroys her chances of
everlasting happiness and her relationship with her two adolescent
boys.
East Side, West Side aired in 1950 and is about a wealthy woman who
is married to an unfaithful man. While they have both agreed to give
the marriage a second try, they're both miserable. Love just isn't
enough for this happy couple and when an old fling arrives in town,
and is later found dead, things really get heated up.
Executive Suite aired in 1954 and is a great film about boardroom
politics and finding a successor for the Tredway Corporation since
the owner and president mysteriously died and left no one in charge
to take his place. However, the film doesn't give Stanwyck much of a
role so you don't see very much of her.
To Please A Lady aired in 1950. Stanwyck co-starred with heartthrob
Clark Gable. In To Please A Lady, Stanwyck plays a news reporter hell
bent on exposing Gable as a careless and wreckless race car driver,
but things take an interesting turn when the two "enemies" fall in
love.
Jeopardy aired 1953 and is an amazing thriller filled with lots of
suspense. A family of three set off to enjoy a relaxing, fun-filled
vacation along the Mexican coast only to be hit with one tragic event
after another. The young son becomes stranded on an abandoned pier,
the father is pinned under rotting timber when trying to rescue his
son, and the mother is kidnapped by the man whom she thought was
there to rescue her family. Honestly, I am not a big fan of today's
thrillers since they are nothing more than evil incarnate. But
Jeopardy took me by surprise. It was suspenseful, intriguing,
exciting, and scary all at the same time.
Yes, Barbara Stanwyck's Signature Collection is worth watching and
definitely worth buying. Order your own copy today!
About The Author:
Alyice Edrich is the award winning editor of The Dabbling Mum®. Stop
by for your chance to win free videos and books
(http://thedabblingmum.com ) or to download three free e-books
(http://thedabblingmumpress.com ).
- 17a.
-
'Think and Grow Rich' by Napoleon Hill (from Inspirational Books -
Posted by: "Craig Lock" clock@paradise.net.nz
Wed Feb 6, 2008 4:17 pm (PST)
Article Title: 'Think and Grow Rich' by Napoleon Hill (from Inspirational Books - Part Two Updated)
Submitted by Craig Lock
Category: Success Skills, Success, Mind, Napoleon Hill, Thought, Mindpower
Web sites: http://www.selfgrowth.com/experts/ and http://www.myspace.craig_lock. html com/writercraig
Other Articles are available at: http://www.selfgrowth.com/articles. html
(Personal growth, self help, writing, internet marketing, spiritual, 'spiritual writings' (how 'airey-fairey'), words of inspiration and money management, how boring now, craig!)
Publishing Guidelines:
This article (as with all my articles) may be freely published.
"We share what we know, so that we all may grow."
*
'Think and Grow Rich' by Napoleon Hill - Part Two (from Inspirational Books)
Submitter's Note:
This article (in point form) has been adapted from
(and is a summary of) the excellent motivational and up-lifting book, the classic 'Think and Grow Rich' by Napoleon Hill, published by Melvin Powers, Wilshire Book Co Ca. 1966, 1960, 1937). I have also included some personal thoughts and ideas, which in sharing, I hope may be helpful to you.
Craig has been studying the principles of success (and successful living) and researching the amazing powers of the human mind for the past fifteen years. He is sharing his insights with the aim of helping others reach their full potentials in life. That is my reason for sharing this piece - to encourage others to follow their personal dreams in life.
*
STEP 5: IMAGINATION. This is your own "workshop", where you fashion ideas. All the "breaks" (opportunities) you ever need in life are waiting within your imagination. Use the amazing untapped creativity within you to solve any problem and stimulate your imagination. Ideas are the sources of all fortunes ever made; they are the products of our imagination. Clerk Asa Chandler spent his life's savings of $500 on an idea for an ingredient. He supplied (and applied) the imagination, which turned the "magic" formula into a fortune...which is now the world wide mega-corporation that is Coca-Cola.
Chandler had a burning desire to make his investment work.
Big achievers have an obsession - they believe so fervently in their idea, product or service. Ask yourself this important question: What would I do, if I had a million dollars?
A definite purpose results in a definite plan. The finest tool still needs a man who knows how to use it.
There are many other simple ideas. It doesn't even have to be original - you can come up with a new combination of them.
STEP 6: ORGANIZED PLANNING
Defeat makes you stronger.
Sell services and ideas.
Leaders and followers. Most great leaders began as followers.
The "11 secrets of leadership"
Here are a couple...
1. unwavering courage
2. enlisting the co-operation of others - you can't do it alone.
etc (for the rest see my article on principles of leadership).
Leaders by force: like Napoleon Bonaparte, Mussolini and Hitler. However, this style of leadership is only temporary; thus it is far better to lead by consent.
Why many leaders fail? An inability to organize details.
(My weakness, but something to work on).
5 ways to get a good job:
find a job you like to do - one you perhaps even love!
31 ways to fail???
Market yourself.
There is abundance everywhere, opportunity everywhere in the Universe. You just have to look for it; then you'll find plentiful abundance. The 'capital' lies within yourself. Success requires no explanations; whilst failure permits no alibis.
7. DECISION: Make quick and definite decisions. Instant decisions make history. (I change mine quickly and often - a weakness, I'm working on). Henry Ford persisted in manufacturing the Model T, the world's ugliest car, when all his advisers were urging him to change it.
(For years well-meaning people told me to give up writing and get a "proper" job. Perhaps they were right- ha ha!)
Opinions are cheap. Geniune wisdom is usually displayed through modesty and silence.
A great desire for freedom brings freedom (as evidenced in the life of Nelson Mandela); a great desire for wealth brings wealth. Every powerful man has within him his own power.
STEP 8: PERSISTENCE.
The magic of "money consciousness". Defeat is a temporary condition - one is only defeated until a person accepts defeat in their own mind. Anyone can learn persistence. It's a state of mind which can be cultivated. You too can learn to be a dog, who won't let go of their bone. Persistance is caused by (as well as being made up of) these traits:
* definiteness of purpose
* desire (strong)
* self reliance
* definiteness of plans
* accurate knowledge - knowing that your plan or idea is sound
* courage (great)
* will power
* enlisting the co-operation with others. The art of getting other people to help you in moving towards your goals, desires and dreams. In exchange you can offer them something.
* habit, ie. developing good habits.
Anyone can criticize. You make your own "breaks" (opportunities) in life. Thomas A Edison had less than 3 months formal schooling. As the saying goes: "When the going gets tough, the tough get going."
9. THE INCREDIBLE POWER OF THE HUMAN MIND. Power is essential for success in the accumulation of money (don't know if I agree with that statement, Mr Hill???).
Use more brains than your own. This is the process of synergy at work, ie 1 + 1 = 3. Henry Ford shot ahead, when he become friendly with Thomas A Edison, Harvey Firestone, John Burroughs and Luther Burbank. Ford shared his thoughts with them and asked for their advice and input. His good friends weren't just "sounding boards to run past" his ideas.
There is a great wealth of knowledge in books like this. Read, think and meditate as you read.
PLAN and organize to get rich. Poverty needs no plan; so staying poor is easy. The energy of the human mind shows itself to the world in your ENTHUSIASM. It's infectious and is a vital characteristic of nearly all successful people.
So they are excited and fervently believe in their "pathway of destiny". They love what they do ("do what you love and the money will follow").
Happiness is found not merely in possessing; but in doing and especially in BEING...
and what you become along the amazing journey of life.
Craig Lock (Eagle Productions, NZ)
"Cherish your visions and your dreams as they are
the children of your soul, the blueprints of your
ultimate accomplishments."
- Napoleon Hill
"Do not go where the path may lead, go instead
where there is no path and leave a trail."
- Ralph Waldo Emerson
"Success to others may be apparent in what you DO; but
significance, meaning and purpose lies, then reveals itself
in what you ARE and BECOME down the 'river of life' - how
and the spirit with which you face, then overcome the daily
obstacles, the frequent trials and tribulations along the
often rocky path-way of life's magical and mysterious
journey. Light your path brightly."
"The task ahead of you can always be overcome by the power within
you...and the often seemingly difficult or even "impassible") path
ahead of you is never as steep with the great spirit that lies
within you."
"Do not follow the well-beaten track of others towards success -
like the rainbow, it is often an illusion always just beyond
our reach. Make your own path and let your spirit blaze a
brilliant trail towards the pot of gold, the prize for the
gift - one that is uniquely you and YOUR successful journey
down the mysterious and magical river of life."
"Our Greatest Good is perhaps not to achieve wealth and share our material possessions, our money and 'riches' with others, but through encouragement and faith in other people, to lay the firm foundation of revealing the rich treasure that lies within themselves."
- craig
About the submitter:
Craig believes in sharing information and insights with a 'dash of humour' to try to make a difference in this world: to help and especially encourage people along life's magical journey ... and that brings him the greatest joy.
http://www.selfgrowth.com/experts/ craig_lock. html
http://www.craiglockbooks.com and http://www.myspace.com/writercraig
"Life is about finding, then following the dream...
and one's dream/vision comes to reality through
believing in yourself, making the commitment and then creating it."
"Together, one mind, one soul, one life at a time, let's encourage, impact, uplift and perhaps even inspire the world."
End of Part Two (Part Three to follow)
THIS PIECE MAY BE FREELY PUBLISHED
Don't worry about the world ending today...
as it's already tomorrow in little scenic and tranquil New Zealand
- 18.
-
6 Proven Secrets To Writing A Trash-Proof Press Release
Posted by: "Bill Stoller/Publicity Insider" Bill@PublicityInsider.com stolbard1
Wed Feb 6, 2008 6:08 pm (PST)
Hi:
Please feel free to publish this article in your ezine or
on your web site without any changes and with the resource
box included. If you use this article, please let me know
via email at mailto:bill@PublicityInsider.com A courtesy copy
of your ezine would be appreciated.
To Your Success,
Bill Stoller
Publisher
Frëë Publicity, the Newsletter for PR-Hungry Businesses
http://www.publicityinsider. com
********************* ********* ********* ********* ********* ********* *
===================== ========= ========= ========= ========= ========= =
Article Title: 6 Proven Secrets To Writing A Trash-Proof Press Release
Author: Bill Stoller
Email: bill@publicityinsider.com
Word Count: 1,163
Format: 65 characters per line
Article URL: http://www.publicityinsider. com/PublicityMis takesArticle. asp
===================== ========= ========= ========= ========= ========= ==
6 Proven Secrets To Writing A Trash-Proof Press Release
by Bill Stoller, Publisher
Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider. com/freepub. asp
In baseball, it's said that you know an umpire is top-notch when
you never notice his presence. If he's doing his job, he won't
call attention to himself in any way. It's much the same for the
writer of a press release. When the recipient of a press release
focuses only on its content -- and not on its creation -- the
writer has succeeded. With that in mind, here's how to develop a
style that can help give you a big edge in placing your press
releases.
1) Master News Style By Reading News Stories
The folks who write wire copy for the Associated Press are
masters at presenting information without calling attention to
themselves. Read all the AP wire copy you can:
http://customwire.ap.org/dynamic/ and get a sense offronts/HOME
the rhythm and flow of their writing. Examine their choice of
words and sentence structure (typically, they choose the simplest
way of saying things) and their overall tone of solid
objectivity. This is the style to which you should aspire.
2) Write a Great Lead
The lead paragraph in a press release should, theoretically, be
able to stand alone as a news item. A standard news lead answers
the Five W's -- Who? What? Where? When? Why? Successfully answer
those five questions in one paragraph and you've summarized
everything beautifully.
Bad lead:
The new Acme X100 is drawing raves from customers, who call it
the best thing to happen to the flanging industry since the X99.
Good lead:
Philadelphia -- Calling it a "milestone day for our industry",
the Acme Company unveiled the first flanger capable of creating
widgets using only solar power. According to Acme President Joe
Blow, the X100 is expected to find wide use in the developing
world, where access to traditional electric power is unreliable.
The Five W's are answered! Who: the Acme Company. What: the
introduction of the solar-powered X100. Where: in Philadelphia
(the headquarters for our fictional company). When: August 15.
And, most important, Why: for use in the developing world.
Remember this: in almost every release that's successful, what
put it over the top was the answer to "Why?". You must make plain
the significance of your news by answering that question
succinctly and without hype!
3) Write in Third Person
Perhaps it's a silly convention, but press releases really should
be written as if they're coming from an objective outsider to
your company, not from within your business. Of course, the
journalist knows better, but nonetheless, they expect releases to
be written in the third person. In short, here's the difference
between first person and third person:
=> First person: We've developed the Acme X100.It's our most
advanced model ever.
=> Third person: Acme Industries has developed the X100, which a
company spokesperson called its "most advanced ever"
4) Attribute All Opinions
Never flatly state an opinion. If you want to state an opinion
or, as in the above example, make a claim, always attribute it to
a representative of the company (which very well may end up to be
you!). Anything apart from entirely factual info (dates, store
availability, product features, biographical information, etc.)
should be attributed. Again, the best way to get a feel for this
is to read wire copy. Start sorting out the things a reporter
feels comfortable including without attribution and things for
which he uses a named source.
5) Use the Inverted Pyramid
On the first day of Journalism 101, aspiring scribes learn about
the Inverted Pyramid. Basically, it's way of organizing
information so that the most important information is at the top
-- the widest part of the Inverted Pyramid -- and, as you funnel
down to the narrowest point, the information becomes less and
less vital. There's a good reason for this: if a reporter's 10
paragraph story gets cut to 6 paragraphs because of space
considerations, the reader will still be informed of the most
important news. What's cut will be background, quotes and other
nonessential material. When writing a press release, the Inverted
Pyramid is equally important. First, it's the style the
journalist is comfortable with and second, it assures that even
if a rushed reporter can only read the first couple of
paragraphs, she'll get enough info to decide whether to use the
release or not. If you bury the best part of your release in the
fourth paragraph, the recipient may never make it that far.
6) Remove all "Stoppers"
A "stopper" is something that will stop a journalist in her
tracks and distract her attention. Once that happens, your
release is toast. The point of your press release: to present
information in the least obtrusive way possible. Consider it this
way: the journalist isn't dumb -- she knows full well that you've
sent her the press release for purely commercial reasons, hoping
to get publicity that will make you more money. She can live with
that as long as [a] there's something in it for her (a good
story) and [b] she's not reminded of your commercial desires too
often. A "stopper" breaks the suspension of disbelief needed for
this little dance to be successful. It's the boom mike showing up
in the frame of a movie -- once you've seen it, it's hard to
convince yourself that you're really experiencing something that
happened during, say, the Middle Ages. Here are some "stoppers"
to avoid:
=> Clunky language. Journalists keep their language pretty
simple. Long words, compound sentences and lofty, pretentious
phrases are no-no's. Keep your sentences short. Don't try to
present more than one idea in a paragraph. Avoid words you
wouldn't use in everyday circumstances.
=> Hype and puffery. The ultimate "stopper". Confusing press
release copy with advertising copy is a pervasive problem with
businesspeople. Don't call yourself the greatest, the hottest,
the coolest, the most unique or anything of the sort. If you must
make a claim of superiority for your product, service or company,
attribute it. Acme President Joe Blow said the X100 "has the
opportunity to revolutionize the industry" is much better than
The revolutionary Acme X100 is the greatest industrial advance
since the Wright brothers flew at Kitty Hawk.
=> Trademark Symbols. Including TM or copyright symbols that
scream, "hey, check me out! I'm a press release! I come from a
business! The legal department made me include this stuff!"
The bottom line: write like a journalist, avoid the stoppers and
answer the Five W's and you'll succeed!
# # #
About The Author:
Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider. com/freepub. asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, including our no-cost report,
"Press Release Secrets", go to: http://www.publicityInsider. com
[Non-text portions of this message have been removed]
- 19.
-
'Think and Grow Rich' by Napoleon Hill (from Inspirational Books - P
Posted by: "Craig Lock" clock@paradise.net.nz
Wed Feb 6, 2008 8:16 pm (PST)
'Article Title: 'Think and Grow Rich' by Napoleon Hill (from Inspirational Books - Part Three)
Submitted by Craig Lock
Category: Success Skills, Success, Mind, Napoleon Hill, Thought, Mindpower
Web sites: http://www.selfgrowth.com/experts/ and http://www.myspace.craig_lock. html com/writercraig
Other Articles are available at: http://www.selfgrowth.com/articles. html
(Personal growth, self help, writing, internet marketing, spiritual, 'spiritual writings' (how 'airey-fairey'), words of inspiration and money management, how boring now, craig!)
Publishing
Guidelines: This article (in point form) has been adapted from
(and is a summary of) the excellent motivational and up-lifting book, the classic 'Think and Grow Rich' by Napoleon Hill, published by Melvin Powers, Wilshire Book Co Ca. 1966, 1960, 1937).
Craig has been studying the principles
of success (and successful living) and researching the amazing powers of the human mind for the past fifteen years and is sharing his insights with the aim of helping others reach their full potentials in life. That is my reason for sharing this piece - to encourage others to follow their personal dreams.
This article (as with all my articles) may be freely published,
electronically or in print.
"We share what we know, so that we all may grow."
*
'Think and Grow Rich' (from Inspirational Books)
- Part Three
by Napoleon Hill
SEX:
A great subject to start Part Three...
Have a good mate. Behind every great man is a great woman - Josephine inspired Napoleon. "A man's wife may either make him, or break him."
Men seldom reach the ability to create before age 40. The average man (or woman) has the greatest capacity to create between the ages of forty and sixty (still a little way for me to go then!). Only YOU can lead yourself to genius by voluntary self-effort.
Man's greatest motivating force is to please woman...and usually they see it as impressing them with money, or the accumulation of money. (If you want to please women, don't then choose to be an aspiring writer!).
11. TOWARDS RICHES: THE SUBCONSCIOUS MIND. Like a sleeping giant, it can bring you anything you want in life.
How to Harness your Positive Emotions:
* the 7 major positive emotions
* the 7 major negative emotions (to be avoided).
Always bear this important point in mind...
Positive and negative emotions cannot occupy the mind at the same time. Use the technique of "thought-stopping" to stop negative thoughts from "nesting" in your head. Just replace with a positive one. Simple!
Use the tool of PRAYER to draw on a Higher Power (unlimited).
A man is as big as the measure of his thinking.
12. THE BRAIN
All of us are controlled by forces which are intangible and unseen. Most people wish for riches; yet few of us provide the definite plan and the burning desire which pave the road to wealth.
13. TOWARDS RICHES: YOUR SIXTH SENSE.This tells you about opportunities available to you.
"The ladder of success is never crowded at the top."
"The road to succes is always under construction."
Hill mentions holding nightly "meetings" with his "Invisible Counsellors",.
nine men of momentuous achievements that he most admired and on whom he tried to develop his own character. "Nappies" nine men were: Ralph Waldo Emerson, Thomas Paine, Thomas Alva Edison, Charles Robert Darwin, Abraham Lincoln, Luther Burbank, Napoleon Bonaparte, Henry Ford, and Andrew Carnegie.
Following his nightly meetings these men consequently became real to Hill in his imagination. (I've discussed this with a very good friend who uses this technique, whilst I prefer a far simpler approach). Crazy people???
*
THE SIX GHOSTS OF FEAR:
Fear is nothing more than a state of mind.
6 basic fears (in order of how common they are):
1. Poverty
2. Criticism
3. Ill health
4. Lost love: The symptom of this is jealousy
5. Old age: Do you often think about dying?
and
6. Death
Every human being has the ability to control their own mind. Analyse your fear. All these fears rob us of our initiave; they stop us using the amazing powers of our imagination.
Accept your fears. Don't be susceptible to negative influences. Do you use alibis ("if only").
Fears are common and some of them are justified. Others can take root without you even knowing it. The most valuable treasure of all good health is achieved, when you conquer fear and banish worry...and the illness it can bring.
"A fearless man thrives on far horizons."
We become what we think about most often.
(Then why aren't I a woman? Ha ha!)
*
Summary:
A few short points to summarise...
FOCUS your efforts and energies into what your really want, your desires.
"Don't spend your days climbing the ladder of success, only to find it leaning against the wrong building."
Aim for CLARITY in your thinking. KNOW what you want to do.
"When you create clarity in your desires, you set out with an intention. When you move that intention forward each day you create momentum. Every small action I take each day over a sustained period just builds up,
like a giant ball of snow rolling down a mountainside."
-anon
Control your thoughts...
and you manage your mind.
Control your mind... and you control your future, your life.
Craig Lock ("Information and Inspiration Distributor, Incorrigible Encourager and People-builder")
"I'd rather attempt to do something great and fail, than try doing something ordinary and succeed."
- Norman Vincent Peale"
Inside each of us are powers so strong,
treasures so rich, possibilities so endless,
that to command them all to action
would change the history of the world."
- anon
A Hero In Every Heart
"The roots of true achievement lie in the will to
become the best that you can become."
- Harold Taylor
"The task ahead of you can always be overcome by the power within
you...and the often seemingly difficult or even "impassible") path
ahead of you is never as steep with the great spirit that lies
within you."
- craig
Enjoy some of my favourite quotes...
"He who cherises a beautiful vision, a lofty ideal
in his heart, will one day realize it.
Dream lofty dreams and as you dream so shall you become."
- James Allen
"You will do foolish things, but do them with
enthusiasm."
- Colette
As the ancient Chinese proverb said so wisely...
"The journey of a thousand miles begins with ...
a broken fan belt and a leaky tire."
"Cherish your visions and your dreams as they are
the children of your soul, the blueprints of your
ultimate accomplishments."
- Napoleon Hill
"Do not go where the path may lead, go instead
where there is no path and leave a trail."
- Ralph Waldo Emerson
About the submitter:
Craig believes in sharing information and insights with a 'dash of humour' to try to make a difference in this world: to help and especially encourage people along life's magical journey ... and that brings him the greatest joy.
http://www.selfgrowth.com/experts/ craig_lock. html
http://www.craiglockbooks.com and http://www.myspace.com/writercraig
"Life is about finding, then following the dream...
and one's dream/vision comes to reality through
believing in yourself, making the commitment and then creating it."
"Together, one mind, one soul, one life at a time, let's encourage, impact, uplift and perhaps even inspire the world."
THIS PIECE MAY BE FREELY PUBLISHED
Don't worry about the world ending today...
as it's already tomorrow in little scenic and tranquil New Zealand
Need to Reply?
Click one of the "Reply" links to respond to a specific message in the Daily Digest.
=====================
The "Article Marketing for Traffic, Sales and Profits" ebook
went public Dec. 21, 2007. If you are not yet making money
with your article submissions, this book will help you figure
out why. Affiliate program available. Written by Bill Platt.
http://thephantomwriters.com/ebooks/article-marketing-traffic.html
..................
Reach more publishers with your articles, with none
of the hassle: http://thePhantomWriters.com/distribution
..................
The "Article Marketing for Traffic, Sales and Profits" ebook
went public Dec. 21, 2007. If you are not yet making money
with your article submissions, this book will help you figure
out why. Affiliate program available. Written by Bill Platt.
http://thephantomwriters.com/ebooks/article-marketing-traffic.html
..................
Reach more publishers with your articles, with none
of the hassle: http://thePhantomWriters.com/distribution
..................
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