Messages In This Digest (3 Messages)
- 1.
- What's So Attractive About Affiliate Internet Marketing? From: Clinton Douglas IV
- 2.
- Internet Marketing Lessons From A Side-trip In Las Vegas From: Willie Crawford
- 3.
- 2008 Application Development Trends: "Building for Change" From: Anne Sych
Messages
- 1.
-
What's So Attractive About Affiliate Internet Marketing?
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Article Title:
==============
What's So Attractive About Affiliate Internet Marketing?
Article Description:
====================
Affiliate Internet marketing is a great way to earn money at
home. With a wide variety of products and services that you can
select from, it's easy to find a product or service that is
useful, beneficial and in demand; but before you get started,
let's take a quick look at affiliate internet marketing.
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Distribution Date and Time: 2008-02-06 10:24:00
Written By: Clinton Douglas IV
Copyright: 2008, All Rights Reserved
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What's So Attractive About Affiliate Internet Marketing?
Copyright (c) 2008 Vasrue.com, All Rights Reserved
Written by: Clinton Douglas IV
Vasrue
http://www.Vasrue.com
Affiliate Internet marketing is a great way to earn money at
home. With a wide variety of products and services that you can
select from, it's easy to find a product or service that is
useful, beneficial and in demand; but before you get started,
let's take a quick look at what affiliate internet marketing
is.
Affiliate Internet marketing is a simply a way of making money
selling products on the Internet when you do not have a product
of your own to sell. Rather than creating a product of your own,
with services like Click Booth you are able to choose a product
or service that already exists to market on your own. As an
affiliate, you serve as a referrer; with Internet marketing, you
drive traffic to the product or service online.
In other words, affiliate Internet marketing isn't about
products. It isn't about selling. To a very large extent, if you
hope to have a successful home based business with affiliate
internet marketing, you also need to understand that it isn't
simply about advertising.
That's going to confuse some people. After all, isn't
advertising part of marketing - a term that is obviously relevant
in that it's in the name affiliate Internet marketing?
Yes, advertising is a form of marketing; however, there's a lot
more to it. The reason some succeed at affiliate internet
marketing while others fail is simply that they understand the
goals of marketing. They know that, in order to reach out to a
lead (or prospective customer) they need to:
1. Have a product that is worthwhile to that lead;
2. Work with a product that fulfills a need - whether it's a
physical need, an emotional need or a psychological need;
3. Approach their prospects in a way that addresses and appeals
to their needs; and,
4. Meet their prospects where they are.
This is why is possible to make money with affiliate Internet
marketing even if you do not have a website. Pay per click
advertising campaigns can help to get your affiliate link in
front of those who are already searching for the product or
service that you're promoting - even if you don't have your own
website. Article marketing - submitting articles about the
product or service to internet article directories - can serve to
provide more information for those who are looking for it, even
if you don't have a website of your own. Participating in forums
where your prospects already go to find products or services that
are related to one of their hobbies or that will help them to
achieve one goal or another is also an option for marketing an
affiliate product when you do not have a website.
That's why many people look at affiliate internet marketing as a
way of making easy money: with so many products and services
available and with the ability to promote an affiliate product or
service online even if you don't have a website of your own, all
you need is a commitment to making it work.
--------------------- --------- --------- --------- --------- -
Clinton Douglas IV, (http://www.clintondouglasiv. ) writescom
E-Business articles for people who want to achieve more online
success. Learn Today, "How to Start an Online Business in less
than 30 Days starting from Scratch"! Free Special Report -
Limited Time! Plus, weekly newsletter from Online Empire Secrets
($400 Value). Go to Small Business Ideas To get Your FREE REPORT!
http://online-empire.vasrue. com/How-To- Start-Your- Online-Business_ F.html
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- 2.
-
Internet Marketing Lessons From A Side-trip In Las Vegas
Posted by: "Willie Crawford" submissions@article-distribution.com article_distribution
Wed Feb 6, 2008 8:00 am (PST)
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Article Title:
==============
Internet Marketing Lessons From A Side-trip In Las Vegas
Article Description:
====================
While attending an Internet marketing seminar in Las Vegas
recently, I decided to spend some time observing how those with
huge budgets market. I reasoned that in a city where buildings
often cost billions (with a B), they must know a thing or two
about effective marketing.
Additional Article Information:
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1629 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-02-06 11:00:00
Written By: Willie Crawford
Copyright: 2008
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Internet Marketing Lessons From A Side-trip In Las Vegas
Copyright (c) 2008 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine. html
While attending an Internet marketing seminar in Las Vegas
recently, I decided to spend some time observing how those with
huge budgets market. I reasoned that in a city where buildings
often cost billions (with a B), they must know a thing or two
about effective marketing.
In this article, I'll share just a few hours that I took out
from my day to tour a timeshare resort.
While walking through the casino where we happened to be staying,
my wife and I were approached by a casino employee. He asked if
we'd be interested in a few free shows, and some buffet meals.
My interest was piqued, and I wanted to see how such a huge
operation used a freebie as a lead generator.
The employee steered us to a information counter where we were
told that to get the freebies, we needed to attend a one-hour
tour of a local resort... with no other obligations. They did
require a $40 deposit to reserve our spot on the bus, and to
ensure that we showed up.
At this point, the marketer in me "was game" even though I
considered my one hour... plus travel time, worth much more than
the value of the tickets and meals. However, I wanted to compare
their marketing to mine, so I went along.
At the appointed time, I showed up, filled out a short form, that
basically entered ALL of my contact info into their funnel, and
got on the bus.
On the bus, we were given a short survey to take that would be
used by the sales person to structure their pitch. The survey
asked about our opinions and travel habits. It also was VERY
leading... pointing out how much more sense it made to stay in a
5 star resort condo for only $200 per week, than it did to stay
in a "ratty" hotel for $200 per night.
Getting off the bus, they collected our survey forms at the door,
and then seated us all in a large room that, among other things,
had a guy on a ukulele singing and providing mood music.
A sales rep walked into the room periodically and yelled out one
of our names. They'd then ask a few very brief questions and
tell us that a guide would be with us shortly. I suspect that
the purpose of that "little exercise" was to assess each couple
or prospect, and try to figure out which sales person it would be
best to match them up with. They were matching us up with
someone enough "like us" that we'd probably like them ... and
maybe even want to help them make a sale.
They fully understood that "people prefer buying from people
that they know, like and trust." People are also often more
inclined to buy from people that they feel are "like them."
Our tour guide/sales person guided us into a large presentation
room where we were seated with our sales person. Dozens of other
couples were similarly seated in the room.
The sales person got enough preliminary information out of us so
that as we went around the room later, they could share something
special about each couple with the group. They were somewhat
creating a sense of community... or connection.
Next, one of the better sales people got up front and made the
first pitch, rolling in things such as scarcity, social proof,
consistency, authority... all of the things that I'd read about
in Robert Cialdini's book, "Influence, The Psychology of
Persuasion."
As the presentation proceeded, people in the room frequently
clapped at certain statements. Most of these were sales people,
but before long the prospects were also clapping.
I reflected upon the fact that on comedy television shows they
overlay "laugh tracks" to que you as to how you are suppose to
feel and respond. Cialdini tells of how they even had people in
the opera whose job it was to stand up and start clapping to
trigger that same response.
I smiled as I observed how well they orchestrated the
psychological triggers that I somewhat understood.
During the presentation it was pointed out how rapidly phase 1 of
the project had sold out and how likely phase 2 was to quickly
sell out. In the pit of my stomach, I began to sense the
urgency/scarcity of the situation.
They continued by pointing out how rapidly prices were indeed
increasing for property in Las Vegas, and how the cost of a unit
on that condo could very well double by next year. The urgency
continued to build, except that the salesman in me was enjoying
watching the crowd more than I was paying attention to the
message. There was a small voice in the back of my head
reminding me that I didn't travel to Las Vegas searching for
property, and in-fact had never even considered living in Las
Vegas.
They mentioned all of the celebrities, politician, and "big
wigs" who were a part of the project. Our sales person also
mentioned that she was an owner from phases I. That played on a
number of psychological factors including authority... and social
proof.
As we wrapped up the group presentation, and our guide took us on
a tour of the property, it was repeatedly point out to us how
"it only made sense" to purchase if we took even one vacation a
year. That point was really hammered home... much as many online
copywriters point out how much of a "no-brainer" certain
decisions are.
As the tour wound down, the sales person asked what we though.
She did several trial closes and also looking for the decision
maker.
My wife deferred to me, and I said that I rarely made snap
decisions. She pointed out that some people would instantly
"see the value" and that others wouldn't. She emphasized that
since Las Vegas saw million of visitors per week, it really was
"no big deal." My mind instantly flashed back to sales letters
that I've read where they point out that "they'll eat steak
that night regardless of my decision." As I declined "the deal
of the century," naturally the sales manager and other "very
likable people" were brought in to help out.
They assumed that it was "a price issue" so they strove to
determine what monthly payment I would be comfortable with. They
enlightened me to the fact that this was the only number that
really mattered :-)
As someone with a harddrive full of digital properties (resale
rights to ebooks, software, etc.) that I might never use, I
CERTAINLY saw no logic in buying real properties that I might
never use!
The sales person asked me what she did wrong... and pointed out
that her manager would be critiquing her performance so she
really wanted to know. I wasn't sure if this was an attempt at
making me feel guilty... and to therefore reconsider, or if it
was a genuine effort to determine how to improve their process.
The sales manager asked me similar questions, patiently waiting
for me to talk myself into reconsidering :-)
In the closing room, whenever a customer said yes, they put on a
big show, to include having them spin a wheel for a big prize.
That offered more social proof, and gave them an opportunity to
build value by piling on the bonuses.
In the end, I didn't purchase but did feel that I'd gained
tremendous value from the experience. I saw how many of the very
things that we used in our online marketing are used in "higher
stakes" offline marketing. Practically everything that they did
made perfect sense, and I could see that I was dealing with a
well-oiled selling machine."
As they transported me back to my hotel-casino, I also smiled at
the fact that while they had indicated that it was a "now or
never deal," they also had my mailing address, phone number,
email address, and enough demographic data to follow-up with me
forever... if they choose to. I'm certain that they will, and so
I look forward to continuing to hone my online marketing skills
by studying sales people trained in a "billion dollar
environment."
I also appreciate the fact that they staunchly refused to discuss
my going home and "thinking about it." That simply was never
acknowledged as an option. They framed is as there will be
millions more next week, so we will sell out soon. They closed
the door of too many options, and I'm sure that that increased
their closing rate (since most who say that they want to think
about it, are soon sidetracked).
As an aside, during the formal presentation, they showed how
hotel after hotel was being bought up, and then imploded, so that
they could build several billion dollars resort casinos on the
same land. They frequently tossed around "the B word," and I
could see that they were both building value and doing an
"apples to oranges" sales pitch.
I was mildly impressed when they mentioned that hundred million
dollar building were often bought only because someone wanted the
parking lot!
My little excursion provided dozens of other marketing lessons
that, if you are really listening, PROVE to you how effective the
very things that you are taught online everyday can be. The
fact that I am a sales person also shows that when you market in
a niche that's full of other marketers (such as Internet
marketing) you will face a tougher challenge than you would if
you were marketing to someone who didn't analyze your every
word.
Now I feel less guilty about skipping some of the seminar
presentations. As you can see, I WAS working. I was studying how
others practice my profession :-)
--------------------- --------- --------- --------- --------- -
Willie Crawford is an internationally-acclaimed speaker, author,
seminar and radio show host, and leading Internet marketing
expert. When not out fishing in the Gulf of Mexico, Willie can be
found sharing his 11 1/2 years of online marketing experience with
members of The Internet Marketing Inner Circle. Join them at:
http://TheInternetMarketingInnerCir cle.com
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- 3.
-
2008 Application Development Trends: "Building for Change"
Posted by: "Anne Sych" submissions@article-distribution.com article_distribution
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Article Title:
==============
2008 Application Development Trends: "Building for Change" to accommodate today's shifting business conditions.
Article Description:
====================
Software developers and businesses alike can expect to see
significant changes in the year ahead in how applications are
developed. Research analysts are projecting that 2008 will
reveal a shift in the conventional development process, resulting
in more flexible solutions that can evolve with a company's
changing needs.
Additional Article Information:
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441 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-02-06 11:12:00
Written By: Anne Sych
Copyright: 2008
Contact Email: mailto:marketing@novosolutions.com
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2008 Application Development Trends: "Building for Change" to accommodate today's shifting business conditions.
Copyright (c) 2008 Anne Sych
Novo Help Desk Software
http://www.novosolutions.com/
Software developers and businesses alike can expect to see
significant changes in the year ahead in how applications are
developed. Research analysts are projecting that 2008 will
reveal a shift in the conventional development process, resulting
in more flexible solutions that can evolve with a company's
changing needs.
Until now, application development professionals have designed
applications to meet the most current business requirements.
Supply followed demand as developers fought to be the first out
the door with the latest and greatest solutions to resolve these
business challenges.
Forrester research analyst, Carey Schwaber, projects that "as the
pace of business change increases, so will the pace of change in
business requirements." Because of these rapidly changing
business conditions, new applications will need to be designed to
meet undetermined future requirements as well as current needs.
This will call for key players to be involved in predicting which
requirements are most likely to change and how the application
can be designed to facilitate the change.
Today's applications emphasize performance, data integrity, and
scalability as their key goals, (not the ability to be easily
changed). However, this new requirement, labeled
"build-for-change", prepares for anticipated changes in the
application's design, and includes an interface to enable the
user to change process and business rules without additional
programming. Forrester states, "A build-for-change approach
places at the center of the application's design the factors
most likely to change like business process flows, policies, and
services, and provides a means to manage their prompt
evolution."
Development occurring within companies is also evolving,
resulting in a trend to increase collaboration between
departments. No longer is IT simply tasked with executing
requested business requirements, but departments are now working
in cooperation to create these applications together. "Business
analysts, power users, and even business professionals will now
pass process designs, business rules, mashups, and other design
elements to IT teams. IT will provide not only applications, but
also tools to enable businesspeople to customize, extend, and
evolve those applications." (Forrester Research, September 24,
2007, 'The Dynamic Business Applications Imperative'.) The
result of this development model puts the power to effect change
into the hands of the businesspeople. This democratization of
development, also referred to as "technology populism", is
consistent with the current move away from a removed, central IT
department.
So, as "change" is the buzzword of many politicians this election
year, we can also expect to see and hear about lots of major
changes happening in the world of application development. The
end result of this trend will be more of these flexible and
highly adaptable software products making their appearance in the
marketplace. Change can be a good thing.
--------------------- --------- --------- --------- --------- -
Written by: Anne Sych, Marketing Manager for Novo Solutions, Inc.
Novo Solutions, Inc. is an Independent Software Vendor (ISV)
in Virginia Beach, Virginia specializing in Customer Support
Software. Free trial versions of the Novo Help Desk Software,
Knowledge Base Software and suite of web-based Customer Support
Solutions are available. Contact: sales@novosolutions.com for
more information. http://www.novosolutions.com/
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We ask that you notify the author of publication of his
or her work. Anne Sych can be reached at:
marketing@novosolutions.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:marketing@novosolutions.com
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http://www.novosolutions.com/
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