Messages In This Digest (2 Messages)
- 1.
- The Ten Commandments of Internet Marketing (Part Two - Updated) From: Craig Lock
- 2a.
- Popover Pizza From: plantldy98@aol.com
Messages
- 1.
-
The Ten Commandments of Internet Marketing (Part Two - Updated)
Posted by: "Craig Lock" clock@paradise.net.nz
Sun Feb 3, 2008 6:13 pm (PST)
Article Title: The Ten Commandments of Internet Marketing (Part Two - Updated)
Author: Craig Lock
Category/Subject: Internet Marketing, Internet, WWW
Web Sites: http://www.selfgrowth.com/experts/ craig_lock. html
and http://www.craiglockbooks.com
Other Articles are available at: http://www.selfgrowth.com/articles. html
(Personal growth, self help, writing, internet marketing, spiritual, 'spiritual writings' (how 'airey-fairey'), words of inspiration and money management, how boring now, craig!)
Publishing
Guidelines: We hope that the following article may be informative and helpful to your e-zine readers, or on your web site. If it helps others "out there" in any way, then we're happy. This article (as with all my articles)
may be freely published, electronically or in print.
If you do not want to receive my articles as a member of an article list, you will have to unsubscribe from them, as I do not have your email address. If a lot of you do that, I'll take the hint and rather not send out my articles! Thanks
"We share what we know, so that we all may grow."
*
THE TEN COMMANDMENTS OF INTERNET MARKETING
(PART TWO)
"Give a man a fish and you feed him for a day; teach him to use
the Internet, and he won't bother you for weeks."
- anon
(Sorry men... however, I presume this principle also applies to our women-folk!).
Introductory Thoughts:
I hope that the following article based on our experiences may
be informative and/or helpful in your online marketing.
To continue (from Part One)...
We've had a lot of fun, learning as we've gone along and this article has been written in the spirit of helping others around the globe through sharing our experiences of the www. (after all, we have all been "newbees" at some time)
"How will you ever know if you can paint that picture, run that
business, sell that vacuum cleaner, earn that degree, hold that
office, make that speech, win that game, marry that girl, write
that book, bake that souffle, build that house - unless you try it!"
- Richard M. DeVos, founder of Amway
6. Do not launch your product before the market is ready for
it. Test the market first by doing a survey. Ask yourself: Is
there a NEED for your particular product? In what way is it
distinctive (and superior) to the competition (world-wide,
remember!)? Have all your systems in place to market it... then
always remember, all products have a definite life cycle...and
some are relatively short.
7. Take the business of internet marketing seriously. The
world online population is exploding daily and exponentially
(big word, eh...but what does it mean?). I'm not sure how many
people are online world-wide, but think it may be in the order
of 150-200 million at present and increasing daily. In
addition, I "guess" there are a similar number of web sites
(and many more pages) "up there in cyberspace". So the
competition is "pretty stiff"! As the "cyber-revolution"
gathers momentum, imagine if everyone is online one day? Impossible perhaps, but who knows! What will that do for your
business and you? An unlimited target market for your PRODUCTS
- if you are still going strong by then. VERY EXCITING!
8. Have an effective web presence. Your internet site should explain
immediately what the visitor will get for their time online. If
it is not clear WHY they should stay, they'll leave before they
try to find out. Therefore make your site as interesting and
informative as you can. I've seen many sites, where I don't
know the webmaster's objective, their PURPOSE. Are they purely
for information, or trying to sell something? Make sure your site loads quickly, because people soon get tired of waiting in
today's fast /instant (coffee) world.
9. Always remember MARKETING YOUR PRODUCT EFFECTIVELY is the
key to the success of your business. If you don't get adequate
results, you'll soon be out of business... as recurring bills
in the post-box without income to pay them soon take all the
fun out of your venture into "cyber" self-employment.
I spend at least an hour a day purely on internet marketing: mainly through my various article submissions. Most effective!
Don't forget to use traditional methods of marketing to
promote your business, as in advertising (radio, news- papers,
brochures, and the most effective of all, word of mouth in your
local community). The two strategies (both on-line and
off-line), I believe, work best together in your marketing
plan. I plan to do more off-line advertising, by allocating a
portion of revenue to marketing, as it comes in.
Even if you have the greatest product in the world, you will never sell anything if you don't tell people about it. It's
like having a billboard in the middle of a forest or a desert.
An example: Just because you have a phone number in the phone
book, doesn't mean that a stranger will call you. So it is
absolutely vital that you advertise effectively to bring people to your site; because without advertising, there will be no
TRAFFIC... and without prospects there will be NO SALES. And
without sales there will soon be no business!
...and finally and most importantly,.
* 10. Use the Internet to build a better world. We are at the forefront of one of the most innovative and far-reaching
inventions in human history. The net is the most cost-
efficient, INSTANTANEOUS, EXCITING and effective way of marketing products and services around the globe through modern
telecommunications. We live in one of the most exciting times
in human history; so exploit the AMAZING POWER of the internet
to reach hundreds of thousands of people and perhaps even millions around the world. Use your creative energies and
imagination to the fullest, by thinking of new ideas of how to market your particular products. I keep a notebook by my
bedside and leave to my creative subconscious mind just before
I go to sleep. And we all have great powers of imagination as
the source for creative ideas, through the amazing power of the
human mind (that's the subject of my next book, btw).
SUMMARY:
I believe INTERNET MARKETING is the KEY to internet success,
especially if you have a limited marketing budget, like us. As
mentioned, I allocate at least an hour or two a day purely to internet marketing, through submitting my articles on numerous
subjects to various ezines and publishing resources. I find it by far the most effective way of free advertising to get
traffic (= SALES) . Always remember to have a resource box at
the end of each article, together with your web site address.
Carefully monitor what's working for you and what's not on a regular basis. REVIEW YOUR STRATEGIES REGULARLY.
FOCUS ON WHAT ACTIONS GET THE BEST RESULTS.
Remember Bill Gates's wise words: "There'll be two types of business in the year 2000: those online... and those out of
business. And that was said a long time ago!
A few final words to summarize...
There are no 'magic secrets', and there is nothing mystical about making money online. Other than the advertising budget,
it's a level playing field around the world and anyone, like
the self-employed entrepreneur working from home, like you and
I, can compete with the "big guys". And we have ONE BIG
ADVANTAGE: These corporations are too unwieldy to react swiftly
to changing circumstances and markets. So we "one and two man
bands running our technology through number eight fence wire*
have got the jump on them".
* Only joking, but Kiwis (New Zealanders) have a reputation for ingenuity (big word) - mainly caused by our geographical isolation near the bottom of the world.
(Note correct word order!)
It just takes a four letter word to be successful online: WORK.
With heaps of hard work, dedication, discipline and a little
perseverance (+ heaps of patience), I believe absolutely anyone can achieve online success, even taking on the big corporations. At Eagle
Productions, working in association with Bill Rosoman of the
New Zealand Enterprise Centre and Nugrow Technologies,
together with Stefan Van Lingen in South Africa and Barbara in the "US of A" , we've
done it all on an absolutely "shoestring" budget
, lots of hard graft and heaps of pure
faith. We have been reasonably successful to date (the
past seven years), but have hopes of far greater success in the
future. No matter, we are enjoying the journey in a totally
new field and are having great fun innovating, learning and extending
ourselves each day. I hope you too take pleasure and have great
success as you travel along your very individual journey in
"cyberspace marketing".
No matter where you may live on this planet, cyberspace can
produce income to so many "budding netrepreneurs" . The www
gives 'ordinary people' without much capital, like you and I, a
great BUSINESS OPPORTUNITY: the opportunity of self
employment (and of a life-time) by reaching out to a GLOBAL
market-place. Each one of us has a responsibility to ourselves
and our families. It is up to each one of us to reach out and
help many people around the world through being innovative and
original in our ideas... and the money we earn from selling our
array of unique products and services can be used for many good purposes,
like perhaps even helping others achieve their dreams. In
doing that, WE WILL BE MAKING THE MOST USE OF OUR UNIQUE
(God-given) ABILITIES.
The successful cyber entrepreneur of today could well be the
equivalent of the Rockefellers, Vanderbilts, Kennedy's, Paul Getty's
and Henry Ford's of yesteryear, especially in the new
ENTREPRENEURIAL (nice big word) AGE, which I believe, is even
more important (and a more appropriate term) than the
information age.
What you do today could repay you a hundred-fold
tomorrow...and there is just one rule:
If you really BELIEVE in your product, then get onto the
playing field (or perhaps you Americans call it "the
ball-park") of cyberspace. Then as the famous shoe ad says,
JUST DO IT WITH EVERYTHING YOU'VE GOT AND BE HAPPY ALONG THE JOURNEY!
Craig Lock (Eagle Productions Books)
P.S:
Happy marketing online and "learn as you go"
I hope this information may be helpful to you.
* "We can all use the internet to reach out to the
"global community" and build a better world in this new
"Information Revolution" that is upon us. Let's use it wisely, respect our diversity and unique cultures; but celebrate a new
world in union. One where, like your founding forefathers in
America, you can first celebrate the Independance Day of the
strong burning creative spirit that lies deep within every one of us. If this spark is set alight, it is a flame that will
burn long and brightly for future generations and make your personal VISION of the future a REALITY... and perhaps even
fulfil YOUR UNIQUE DESTINY on this planet."
- craig
"You will do foolish things, but do them with enthusiasm."
- Colette
"Do not go where the path may lead, go instead where there is no path and leave a trail."
- Ralph Waldo Emerson
About the author:
Craig is a writer "internet pioneer" (or "infopreneur"), who believes in sharing information with a 'dash' of humour, as well as encouraging people to believe in themselves and helping others to find their talents and gifts, to strive for and accomplish their goals and dreams in life - whatever they may be.
http://www.selfgrowth.com/experts/ andcraig_lock. html
http://www.craiglockbooks.com
"The world's smallest and most exclusive bookstore"
"A book is small enough to hold in your hand; but when you read it,
the walls fall away and you're in a room as big as the world."
THIS ARTICLE MAY BE FREELY PUBLISHED
- 2a.
-
Popover Pizza
Posted by: "plantldy98@aol.com" plantldy98@aol.com plantldy.geo
Sun Feb 3, 2008 9:49 pm (PST)
Dear Publishers,
Please feel free to publish the following article (in its entirety) in your
publications as long as the bio at the end of the article is included and the
link is made active at websites and if possible, in newsletters. Please do
not make changes without permission. A courtesy copy of the publication this
article is included in would be appreciated; my e-mail is
_Plantldy98@aol.com _ (mailto:Plantldy98@aol.com )
Popover Pizza
By Monica Resinger
_http://homemakersjournal.com_ (http://homemakersjournal.com )
Here's a recipe my kids always request; they love it! I love it because
it's so easy and it's very good.
1 lb. Ground Beef
Seasoning Salt to taste
1 Jar Prepared Spaghetti Sauce
1 1/2 C. Shredded Cheddar or Mozzarella Cheese
1 C. Flour
1 C. Milk
2 Eggs
1/2 tsp. Salt
1/4 tsp. Pepper
Heat oven to 425*F. Cook the ground beef until done; drain off grease, then
put beef back into the pan and season to taste with seasoning salt. Add the
spaghetti sauce, mix and heat through. Mix the flour, milk, eggs and salt &
pepper until no lumps remain. Put beef mixture into a greased casserole
dish. Put the shredded cheese on top of the beef mixture, then pour on the
flour batter. Bake 25-30 minutes or until set.
Tip: Add variations to this recipe by adding or using different pizza
toppings such as pepperoni, ham, pineapple, tomatoes, mushrooms, olives, sausage,
chicken, onions, green peppers, bacon, etc.
For more mouth-watering beef recipes, check out The Beef Recipe E-book:
_http://homemakersjournal.com/ (http://homemakersjobeef.htm_ urnal.com/ )beef.htm
Monica is the founder Homemaker's Journal E-publications, the growing home
of many fun and informative home and garden e-books, tip sheets, articles and
more! _http://homemakersjournal.com/ (http://homemakersjo_ urnal.com/ )
**************Biggest Grammy Award surprises of all time on AOL Music.
(http://music.aol.com/grammys/ pictures/ never-won- a-grammy? NCID=aolcmp00300 0000025
48)
[Non-text portions of this message have been removed]
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=====================
The "Article Marketing for Traffic, Sales and Profits" ebook
went public Dec. 21, 2007. If you are not yet making money
with your article submissions, this book will help you figure
out why. Affiliate program available. Written by Bill Platt.
http://thephantomwriters.com/ebooks/article-marketing-traffic.html
..................
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of the hassle: http://thePhantomWriters.com/distribution
..................
The "Article Marketing for Traffic, Sales and Profits" ebook
went public Dec. 21, 2007. If you are not yet making money
with your article submissions, this book will help you figure
out why. Affiliate program available. Written by Bill Platt.
http://thephantomwriters.com/ebooks/article-marketing-traffic.html
..................
Reach more publishers with your articles, with none
of the hassle: http://thePhantomWriters.com/distribution
..................
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